Check Your Ego at the Door – An Estimating Workshop with Wonderful Machine.

The ugly truth behind the glamorous world of  professional photography

is that most of us spend our days just trying to get work. 


And once you get that request for an estimate, what next? How do you turn all of your hard earned marketing efforts into paying work? “Check Your Ego at the Door” is a natural follow-up to our recent “What’s Working Now” marketing panel. this roll-up your sleeves workshop, aimed squarely at working photographers, will help you to land that job.

Wonderful Machine will give you the tips and tricks you need to pull together a polished estimate for any client or project. After a brief pricing and negotiating primer, we’ll dive in to a practical workshop building estimates from real case studies. This workshop offers attendees the rare opportunity to build and hone your estimating skills in a low pressure environment and ask all of the questions you may otherwise be reluctant to ask in a working scenario. The open, collaborative nature of the workshop will give you insight into the production approach and pricing paradigms of the DC photographer community. Attendees will leave this workshop with a much better understanding of pricing and negotiating in general and the DC market specifically. Attendees will be building estimates in real time and submitting for open review. Please be prepared to share & collaborate, bring your laptop and check your ego at the door.

Craig Oppenheimer, a producer at Wonderful Machine, has worked on dozens of estimates of all sizes and types for Wonderful Machine photographers throughout the country. His write-ups have been featured on the popular professional photography resource blog,


This workshop is hands on and will be limited to the first 20 people to sign-up. 

When: Thursday, November 15th, 2 pm – 5 pm.

Where: Josephine Butler Parks Center, 2437 15th Street NW, Washington, DC 20009

Cost: $95 (APA/Wonderful Machine members) ; $120 non-members


Ticketing for APA/Wonderful Machine Photographers is Under Way! General Public Ticketing begins Nov. 10!

Register Here!



© Copyright 2018, American Photographic Artists Washington, D.C.