2017 APA|DC Portfolio Reviewers

Reviewer Biographies


 Jill Foley, Photo Editor, AARP & National Geographic Science and Books

Jill Foley is an independent photo editor in the Washington DC metro area. Currently, she edits for AARP and National Geographic Science and Books. She has previously edited pictures for Discovery Communications, Smithsonian Magazine, and Education Week. She is a graduate of Boston University’s Masters in Photojournalism program, an alum of the Kalish Visual Editing Workshop, and an active member of Women Photojournalists of Washington (WPOW).


Caroline Sheen, Photography/Art Editor, Air and Space/Smithsonian Magazine

Caroline has been the Photography/Art editor for AIR&SPACE/Smithsonian magazine since its inception over three decades ago.  In that role, she contributes to the look and feel of the publication, known among aviation journals for its visual taste and impact.

While the subject of A&S/Smithsonian is limited to aerospace, her background and experience as an editor in the magazine publishing business is not.

Prior to A&S magazine, she was a Photo Editor for the National Geographic Book Division and Traveler magazine. She graduated from Arizona State University with a Bachelor of Fine Arts degree in Graphic Design and is an alum of the Missouri Photo Workshop. She began her career as a shooter for a small town newspaper in Vermont, later moving to NYC as freelance photographer. To this day she keeps her hand in the craft, having recently toured with the Collings Foundation’s Wings of Freedom barnstorming tour of restored WW II bombers and fighters to produce the images used in that story.

A founding member of the International Society of Aviation Photographers, she served on its Board of Directors for 12 years, still active with the organization. She has judged numerous photo contests over the years, and been involved with various photo workshops including the Maine Photo Workshop. (now Maine Media Workshops and College)

A student of the photographic arts, she maintains an extensive collection of photography books and has a deep appreciation for the greats and early masters of the form to share with the current generation of working photographers.

Ever the adventurous photographer/editor, she has flown with the Patriots formation jet demonstration team and hop rides in a wide variety of vintage and classic airplanes in search of images.  Her love of both flight and photography are infectious. She lives outside Washington, D.C with a house full of evocative images and a Maine Coon, Amelia.


David Sanchez, Associate Creative Director, Creative Studio

David Sánchez is Associate Creative Director for Creative Studio, a full-service multidisciplinary group that brings ideas into the market and creates powerful brand experiences, products and services that are results-focused communication strategies and programs for our clients at APCO Worldwide.

Within Creative Studio, his role allows him to work with selected number of clients such as Exelon Corporation, IKEA, Intuit, The Coca-Cola Company, CSX, Pfizer, Merck, eBay, GSK, Mars Incorporated, Exxon Mobil, Freddie Mac, Lockheed Martin, United Airlines, Microsoft, MasterCard Worldwide, Nike and most recently Danfoss Group.


Tina Caye, Creative Director, Capital One

I believe life is meant to be an adventure.

My life and career path has been nothing short of that. I come from humble beginnings in a tiny town of 750 people in Southern Illinois where I left to attend Savannah College of Art and Design (SCAD) in Savannah, GA, where I studied Motion Media Design and Dance. I started out freelancing and tending bar while doing odd-job animations and logo designs living in Savannah and then embarked upon my next grand adventure – Hawaii. While there, I worked for a green energy startup and a small advertising agency as Creative Director and fell in love with the job. I’ve been working in that capacity since. I’ve tried it all, from advertising to startups, a healthcare IT firm, government consulting firm and now financial services.

I’ve also recently ventured out to start my own adventure consulting firm, Cavalcade, where I work to make the world a smaller place by helping people get out into the world and explore the unknown with passion and imagination. I believe if we remain curious and passionate, life becomes a story worth telling. I get a real rush out of finding people’s hidden passions and talents and empowering them to do their best work. Leadership is something I take seriously and leading a team is my real passion.


Cory Lawerence, Creative Content Producer, Discovery Communications

Cory Lawrence is a Multi-Platform Creative Content Producer at Discovery Communications. He works in the In-House Agency producing marketing shoots and creating content for various social media projects. He recently started a consulting business helping photographers market themselves on Instagram. He graduated with a Bachelor of Science in Fine Art from the University of Southern Indiana.


Kat Scott, Art Director, Fathom Creative

Kat is an Art Director, hand lettering enthusiast and avid Polaroid collector. She received her Bachelor of Fine Arts in Visual Communication from the University of Oklahoma. Following graduation, she worked as a designer, and later, an art director at one of the nation’s largest arts & crafts chains. She was responsible for the concept, coordination, and direction of website and social media imagery, as well as a triweekly email blast reaching over 1.5 million viewers. Currently, Kat is an Art Director at Fathom Creative in D.C., where she brings complex ideas to life through creative designs.


Jamin Hoyle, Art Director, Freelance

Jamin is a full-time freelance creative & art director based in Washington DC. A graduate of VCU Brandcenter, Jamin has worked for clients large and small in some of DC’s best creative advertising shops. His work has been recognized in Communication Arts, Lürzer’s Archive, the Art Director’s Club Annual, Graphis, Print Magazine, and the New York Times. The first children’s book that he illustrated will be published in November 2017.


LOUISE SALAS, AD/CD, lms creative, Creator :: Host, Designated Drinker Show

They say that a stranger is just a friend you haven’t met. They say it, but Louise lives it. As an advertising creative director, and the creator and host of the Designated Drinker Show podcast, there’s one thing that she knows for sure, and that’s that there’s always more to discover. More friends to meet and more things to experience. Especially when it comes to great food and drink. To some people, “eat, drink, and be merry” is just an expression. For Louise, it’s an instruction manual for how to live life to the fullest.


Stacy Swiderski, Creative Consultant & Photo Editor, Freelance

Stacy Swiderski is a Creative Consultant and freelance Photo Editor. Previously she was the Senior Photo Editor at Wonderful Machine, a global photography agency with a network of over 700 photographers, where she worked for 3 years before launching her freelance career. On a daily basis she consults with and advises photographers on all aspects of their work and brand, from creative direction and portfolio development to web site edits and print portfolio production. Before working with Wonderful Machine, she worked in Higher Education as a Photography Professor and as a fine art photographer. She holds an MPS in Digital Photography from The School of Visual Arts and a BFA in Photography from Parsons School of Design.


Campbell Kawka, Designer/Art Director, ISL

Campbell Kawka is a Sr. Art Director with iStrategyLabs in D.C., a creative advertising agency that specializes in campaigns and content that helps brands grow. Our main clients include Volkswagen, Kroger, Boston Beer Company, and Johnson & Johnson.

Before joining ISL, Campbell studied graphic design at the Rhode Island School of Design (RISD). Upon graduation she held a job as an art director at Ogilvy NY before heading abroad to work with several outdoor fashion brands in Switzerland. When she’s not at her desk sketching concepts or running around D.C. with a photo or video team, she can be found hiking the mountains in Shenandoah or fishing the streams in Pennsylvania with her family.


Claudia Barac-Roth, Associate Creative Director, Marriner

Claudia has over 20 years of design and art direction experience in New York and local area agencies. She has helped develop and clarify brand identities, created successful marketing tools for business-to-business and hospitality clients, in addition to her success in publishing, retail fashion and non-profit organizations. Claudia has worked for a diverse group of clients, such as, The Ritz-Carlton, Cambria hotels & suites, Choice Hotels, Dannon Inc., Phillips Foods, Sugar Association, Campbell Soup Company, Marriott Hotels, Pace Salsa, V8 Beverages, Flavia, SeaWatch, Coca-Cola USA Fountain, Perdue Foodservice, Sara Lee, Sodexho, Betty Crocker, Rich’s, Redbone Foods, Simon & Schuster, Macy’s and Hershey’s.  She seeks inspiration from the multi-ethnic background she comes from and searches for creative solutions that link the advertising promise to the design performance and make both work in harmony for a bold, strong communication piece.

Her work has won awards including Print, AGA, HOW, GDUSA and Addy’s Regional and District II.


Gretchen Carswell, Creative Director, MDB Communications


Nicole Cantarella, Associate Creative Director, Montgomery County Economic Development Corporation

Nicole and art have always gone together, like peas in a pod. As a little girl, she loved to color and create books and posters using any art supplies she could find. Today, she uses her creative mind to help the marketing team brand MCEDC, including the website and identity system, conceptualizing for print and digital, and developing collateral and tradeshow materials. She’s a visual thinker with a passion for art direction, storytelling, and design.

Her experience includes work at advertising agencies, in-house creative and design studios, working for companies including GMMB, Discovery Communications, Johnson & Johnson, Nestlé, AARP and Toys ”R” Us.

A graduate of the Corcoran College of Art + Design, Nicole is excited to tell the story of Montgomery County through marketing initiatives, outdoor campaigns, branding, and social. She lives and works in the county, and enjoys finding new parks and exploring hot spots around town like RIO Washingtonian Center and Downtown Crown.

She lived overseas for most of her childhood as the daughter of a State Department Foreign Service Officer — not many kids can say they’ve lived in Belgium, Canada, Chad, Djibouti, France and Mexico. Being a child of the world helped Nicole gain a different perspective and appreciate diversity. But the one place that always felt like home was Montgomery County. She’s happy to be back to raise her kids in a county that has top schools and values diversity.

Professionally, she plans to join the Art Director’s Club of Washington, DC and AIGA, a professional association for designers. Personally, she still loves to color with her kids.


Julie Hau, Associate Photo Editor, National Geographic Magazine

Julie Hau has worked as an editorial and commercial photographer in the US and and abroad. In 2016, she transitioned over to photo editing, first working with the art department at Harper’s Magazine and Viewfind.com before taking on her current full-time position as an associate photo editor for National Geographic magazine. She lives in Arlington, Virginia with her husband and baby girl.


Kai Fang, Executive Creative Director, Ogilvy Washington

Kai Fang joined the Ogilvy Washington office in 2015 to lead a world-class, award-winning creative department and spark a creative renaissance at one of DC’s premiere content & social agencies. He is responsible for setting the creative tone and maintaining the standard and quality of the creative work across the office. With nearly two decades of agency experience developing digital and traditional communications for both Fortune 500 companies and leading advocacy groups across the country, Kai specializes in developing compelling content that engages audiences. Kai is the lead creative on the content development for the American Chemistry Council’s ‘Plastics Make It Possible’ campaign as well as launching Ogilvy’s Center for Innovation and Creative Technology, resulting in FEMA’s first virtual reality experience, Immersed, which helps Americans visualize flood risk in a new and innovative way.

Prior to joining Ogilvy, he was the creative lead at Digital Management Inc. in Washington, DC and the chief creative officer of Big River in Richmond, VA. His vita also includes tenure at agencies such as Mullen, BBDO, and Arnold Worldwide.

Kai is nationally recognized for conceptual and strategic development of large, fully integrated advertising and branding campaigns with proven expertise in emerging media, user experience, ideation, app development, content + social engagement and new business development. Client experience includes McDonald’s, Choice Hotels, AT&T, Wachovia, T.J. Maxx, Five Guys and ExxonMobil.

Mr. Fang has also served as adjunct faculty at Montgomery College, Maryland College of Art & Design and The Creative Circus.

Kai’s creative work has appeared in Communication Arts, One Show, Adweek, Creativity, Clio’s and the Emmy’s. In addition to judging this years Baltimore Addy’s, he has served as an awards show judge for The Dallas Society of Visual Communications and The Philly Golds.


Shawn Huddleston, Creative Director, Rosetta Stone


Bill Cutter,Creative Director, SmithGifford

Bill has been in the advertising world for 35 years, the last twenty in the DC area. He has led creative teams at agencies in Atlanta, Los Angeles, Chicago, Detroit and Washington, DC working on clients like Amtrak, Norfolk Southern, The Washington Post, Mazda, PBS, L.L. Bean, MyEyeDr. and The Nature Conservancy. Originally from Detroit, Bill is a graduate of the College for Creative Studies located in the Motor City. When not working, he spends his time traveling overseas, enjoying a nice glass of wine. Maybe two.


Kevin Richards, Chief Creative Officer, Subject Matter

Kevin leads Subject Matter, a creative advocacy agency in Washington D.C., building their work on substance and the art of persuasion. His job is to inspire cross-disciplinary experts in developing strategic ideas — everything from traditional advertising and design to guerilla tactics and digital experiences. His true talent lies in crafting campaigns on a simple and memorable human truth. Kevin’s work engages audiences, generating results for clients and hardware for the agency. Ask what he’s proudest of and he’ll answer, “working with good people who push for great work.”

Jason Free, Director of Creative Production, Subject Matter

Jason conceives, shoots, edits and produces videos, 3D animation and motion graphics for the firm’s diverse clients. His work before joining Subject Matter included time on the road with the band U2, creating tour visuals for their 360 World Tour and co-editing their 2007 feature-length concert film, “U2 3D.” He’s also created marketing videos for Apple in Cupertino. Before working with Apple and U2, Jason worked with director Mark Pellington, helping produce the film The Mothman Prophecies as well as producing and editing music videos for Kings of Leon, Bruce Springsteen and Dave Matthews. Jason got his start working in the feature film creative department at The Walt Disney Studios in Burbank after graduating from The University of Southern California.


Jeff Campangna, Photo Editor, Smithsonian Magazine

Jeff Campagna is a photography editor at Smithsonian magazine and has been with the magazine since 2004. He’s collaborated on numerous award-winning projects, receiving recognition from American Photography, SPD, BOP and the World Press Photo Awards. Jeff regularly contributes arts and culture pieces to Smithsonian.com. He is an award-winning songwriter and a graduate of Bucknell University.


Anna Marina Savvidis, Photo Director, Washingtonian Magazine

Anna Marina Savvidis is the photo director at Washingtonian magazine. Prior to joining Washingtonian, Anna worked in the photo departments at SeventeenREDBOOKDr. Oz THE GOOD LIFE and most recently, Rachael Ray Everyday magazine in New York City. She holds degrees in magazine journalism and studio art from the University of Maryland. When she’s not art directing or producing photo shoots, you can find Anna home in Gaithersburg with her husband, surrounded by 30 underutilized cookbooks and a nook full of semi-thriving plants.

Social Media Techniques

Social Media Techniques

Post For the Job You Want: Making the Most of Social Media

Presented by: Alex Snyder, Communications Director for The Photo Society

When: Wednesday, September 27th, 7 pm – 9 pm

Where: Dupont Underground (Yes, that’s right! The old trolly station under Dupont Circle!) 19 Dupont Circle NW, Washington, DC

Entrance next to the Starbucks on the Northside of the Circle.

Pre-Sale Tickets for APA Members start on Tuesday 9/5! Get your tickets HERE


About The Speaker:

Alex Snyder is a photojournalist and social media specialist. As the Communications Director for The Photo Society, a group of over 170 National Geographic photographers, Alex manages and grows an online community of over 5 million. He often consults with biggest names in photography on how to manage and grow their brands. Alex’s work has taken him around the world and has been published by the National Geographic Society, Smithsonian, NPR, New York Times, Time, Vogue, Marie Claire and many others. Alex lives in Alexandria, Virginia with his partner and two cats–only one of the cats has a Facebook.

SOS August 27th!

Join us on Sunday, August 27th from 11am-5pm for an in-depth exploration various lighting modifiers, and more! 
Please bring any equipment you would like to experiment with. This event is intended to go beyond the demo though, onsite demonstrations will kick off the event.
HOIST is a boutique studio in Fairfax VA that caters to creative professionals who appreciate high production capability and great value.
Our Host, Carlton Wolfe is a DC-based editorial and commercial photographer who loves to experiment with (and talk about) the process and technique of creating interesting and expressive visuals in-camera. Check out some of his experiments on Instagram (@carltonwolfe) 
You can get your tickets HERE

SOS on April 30th!

Join us on Sunday, April 30th from 11am-5pm for an in-depth exploration various lighting modifiers, and more! 

Please bring any equipment you would like to experiment with. This event is intended to go beyond the demo though, onsite demonstrations will kick off the event.
HOIST is a boutique studio in Fairfax VA that caters to creative professionals who appreciate high production capability and great value.
Our Host, Carlton Wolfe is a DC-based editorial and commercial photographer who loves to experiment with (and talk about) the process and technique of creating interesting and expressive visuals in-camera. Check out some of his experiments on Instagram (@carltonwolfe) 
You can get your tickets HERE

DC Creative Industry Happy Hour – Feb. 22

DC Creative 022217_LOGONEW

We’re pleased to announce our third annual creative industry happy hour specifically where members of APA|DC and ASMP|DC will host members of AAF DC (American Advertising Federation), AIGA DC (American Institute of Graphic Arts), AMA DC (American Marketing Association) and other specially invited art directors, photo editors, and creatives.

This is not a job interview or the time to show your portfolio, but rather a chance to get to know our counterparts in the agency, publishing, and communications world in a relaxing environment. So, leave your books at home and get ready to meet some really interesting image creators and users.

Wednesday, February 22, 6–9pm

Local 16 (1602 U Street, Washington, DC)

$15, advance registration only.  This includes one drink and light food.



Join us at 2:30 PM on Wednesday 12/7 for a Coffee Break over at the newly reopened Smithsonian National Gallery of Art’s East Wing Gallery. We will meet in the Terrace Cafe and have an informal discussion on looking forward to 2017. Afterwards we will visit the Photography Reinvented show. This event is FREE and open to EVERYONE.

You can RSVP on facebook here.

WHEN: Wednesday 12/7/16 @ 2:30 PM

WHERE: Smithsonian National Gallery of Art in the Terrace Cafe

CLOSEST METRO: Green/ Yellow Line Navy Memorial/ Archives stop

First Annual Portfolio Reviews



APA|DC First Annual Mid-Atlantic Portfolio Reviews

This is an acceptance only portfolio review for professional commercial and editorial photographers inside of Union Station, in the heart of Washington, DC. Literally steps from the train platforms and METRO station, as well as blocks from the US Capitol, this is a once-a-year opportunity to share new work and meet with creatives from around the mid-Atlantic, one-on-one. Afterwards, follow us next door (but still inside the Station) for a social hour with the reviewers.

Each participant will have (3) 15 minute reviews with some of the top creatives in the region from organizations and companies including AARP, Discovery Communications, Ogilvy, Smithsonian and more. There is a possibility that additional review slots will become available, a la carte.

WHEN        October 5th – 6:30 – 9:00. First reviews begin promptly at 7 pm.

WHERE     The Columbus Club inside Union Station, Washington, D.C.

PRICING    $75 for Professional/Leader level APA members; $95 for other APA members: $125 for the general public. (Refunds may be given on a case by case basis.)

The Reviewers (alphabetical by company):

  1. Jill Foley – AARP
  2. Caitlin Peters – AARP
  3. Mike Kline – AOPA Magazine
  4. Susan Wetherby – Discovery
  5. Drew Mitchell – Fathom Creative
  6. Ivana Wong – Fathom Creative
  7. Jamin Hoyle – Freelance
  8. Frank Meo – Found
  9. Johnny Vitorovich – Grafik
  10. Rachna Patel – Ketchum
  11. Claudia Barac-Roth – Marriner Marketing
  12. Gretchen Carswell – MDB Communications
  13. Dennis Dimmick – Formerly National Geographic Society
  14. Molly Roberts – National Geographic
  15. Kai Fang – Ogilvy PR
  16. Bill Cutter – Smith Gifford
  17. Christy Steele – SCIENCE Magazine
  18. Kevin Richards – Subject Matter
  19. Donald Bullach – TMP Worldwide
  20. David Baratz – USA Weekend/USA Today
  21. Jennifer Beeson Gregory – Washington Post
  22. Wallace Boss – WHITE64
  23. Stacy Swiderski – Wonderful Machine
  24. Louise Salas – Wunderman


There are several steps in the process, so please read and follow each step completely. Questions? Email Erika Nizborski at director@apadc.com or Matthew Rakola at matt@apadc.com

Step 1) Submit your Website for Consideration.

In order to keep these reviews as competitive as possible, all participants are required to submit their websites for acceptance into the reviews. Website reviews will be conducted by an affiliated APA chapter representative and participants will be notified within 24 hours of submitting whether or not they have been accepted. 

Submit your website to: events@apadc.com at any time for review. There is no application fee.

Step 2) Register.

Upon acceptance, register as soon as your membership allows (i.e. Pro and Leader levels on 9/13.) There are a limited number of attendee slots available.


Registration Period Dates:

•  Professional & Leader level APA members – Tuesday, 9/13 and later;

• Other APA membership levels – Tuesday, 9/20 and later;

• General Public – Tuesday, 9/27 and later.

*** Please note, PRO and LDR members will not get priority booking after 9/20. There will be no preferential booking after 9/27. Sign up as soon as possible!***

Step 3) Choose your Reviewers.

After registering,  choose your top 5 preferred reviewers by emailing your choices to events@apadc.com. Use the subject line “[Your Last name]: Reviewer Selections – confirmation number” (i.e. Eventbrite’s 9 digit Order #.)

 If additional reviewers become available, Leader and Pro levels will be notified, in the order in which they registered, and given the opportunity to add that reviewer. Registration ends at midnight on September 30th. Final schedules will sent to attendees by Monday October 3th. We will do everything we can to accommodate participant’s selections but we cannot guarantee specific reviewers.

It is possible that reviewers will be booked after the end of the first and second period dates.

Step 4) Preparation

We will share tips and strategies for portfolio reviews to everyone in attendance. In the meantime, we will be offering a peer reviewed event on Saturday, September 17th for anyone interested. This will be an opportunity to show your book to veteran photographers who can offer insight and advice on your presentation in a low pressure environment. This is free for APA members and $20 for non-members. Light food and beverage will be provided. More info here

Step 5) Attendance

The reviews will begin promptly at 7 pm. The Station has a garage, as well as easy access to METRO, Amtrak, and the MARC trains. Please give yourself time to come in and get settled before the event begins. The venue is literally steps from the Union Station food court and dozens of restaurants. We’ll also have a healthy amount of mints on hand!

General Information and Tips

  • The venue is steps from Amtrak, MARC, and METRO:
    • Amtrak: The last train to NYC leaves at 10:10pm.  Find routes Here.
    • MARC: The last train to Baltimore on the PENN line leaves at 10:30. Schedule Here.
    • Union Station is on the RED line on METRO. Full map here.
  • Union Station also has a parking garage and street parking is available in the neighborhood with a little effort.
  • We will have some reviewers who can review short video pieces. Please bring Your own OVER THE EAR headphones. We will provide cleaning wipes.
  • iPads are nice but don’t underestimate the printed book!
  • Reviewers are donating their time. Please respect that by making the transition between reviews as quick as possible.
  • We will be raffling off (2) full copies of CaptureOne, courtesy of Capture Integration!



A big Thank you to our sponsors!









Location Lighting – May 27 – Baltimore – Members Only

location lighting-2


When you talk, we listen.  A question about battery powered strobes came up recently in the APA|DC Members Only Facebook Page. There is so much going on in that segment, that we thought it deserved its own event.

Tracey Brown, owner of Paper Camera in Baltimore, is graciously hosting a members-only battery-powered strobe shootout in and around her studio. We’ll have Profoto B1’s (and maybe B2’s), Elinchrom’s Quadra, Profoto B7’s, Dynalite Bajas, Q-Flash, and more on hand to test out. We’ll look at what modifiers are available for each and which ones work best in various situations


Due to limited space, this is a free members-only event. Please RSVP to director[at]apadc.com so we know what we can expect for numbers.

Friday, May 27th, 1 pm – 4 pm


Paper Camera Studio

3500 Parkdale Avenue, Building 1, #13, Baltimore, MD 21211


Park in the lot next to the building.  (The towing signs are to keep people visiting the nearby restaurant from parking, so don’t worry about them.)  Enter through the blue double doors facing Parkdale.

Matthew Rakola (matt[at]apadc.com) will be leaving the Silver Spring area at around 11:30 am and he has room in his car for up to 4 more people. If anyone else wants to carpool from a different part of the area, please let us know and we can help to coordinate.


Coffee Break: Film and the Luminous Landscape – May 31


It’s time for another coffee break! This is a series of informal group discussions on a general topic combined with a trip to see and inspirational photo exhibit.  This time around, we’ll focus on shooting film– what’s available, favorite cameras, where to process/print, how to scan it, anywhere the conversation leads.

Afterwards, we’ll head over to see the current show, Luminous Landscapes by Architect/Photographer Alan Ward. Shot on large format and panoramic cameras, Luminous Landscapes is a B&W show that explores manmade environments.

Tuesday, May 31st at 11:30 am
National Building Museum (in the Great Hall)
401 F Street NW, Washington, DC

© Copyright 2018, American Photographic Artists Washington, D.C.