Uncategorized

Creative Space: Pricing and Negotiating – March 7

 

Photographers: Once you get that request for an estimate, what’s next? How do you turn that potential client request into paying work? How do you calculate the value of your work? What are the best negotiating tactics for landing the job?

Join us as Craig Oppenheimer, an executive producer at Wonderful Machine, presents insights into estimating photography jobs as well as negotiation principals for dealing with clients. Craig works on hundreds of estimates each year, collaborating with photographers around the world and working with some of the most prominent agencies and brands. In addition to working for Wonderful Machine, a production company with a network of over 700 photographers, his write-ups have been featured on the popular professional photography resource blog, www.aphotoeditor.com.

When: Thursday, March 7, 2019
Where: StudioWerksDC, 415B Walker Court SE, Washington, DC 20003
Time: Doors at 6:30 p.m. Event begins at 7 p.m.
Cost: $15 APA Leader/Professional Members; $25 APA Associate/Supporter/Contributor Members; $45 General Public

Register on Eventbrite HERE

Coffee Break – Feb 15

Join us at 11:30 AM on Friday 2/15 for a Coffee Break at the Smithsonian National Gallery of Art to view Gordon Parks: The New Tide, Early Works 1940 – 1950. It’s a chance to stretch your legs, look at some fantastic work, and talk about a topics relevant to what we do as photographers. We will meet in in the West Building, Ground Floor, Outer Tier  informal discussion on looking forward to 2017.

This event is free. You can RSVP on Eventbrite here.

WHEN: Friday 2/15/19 @ 11:30 AM

WHERE: Smithsonian National Gallery of Art, West Building, Ground Floor, Outer Tier

CLOSEST METRO: Green/ Yellow Line Navy Memorial/ Archives stop

2019 DC Creative Industry Happy Hour – Feb 19

 

Announcing our fifth annual creative industry happy hour specifically where members of APA|DC and ASMP|DC will host members of AAF DC (American Advertising Federation), AIGA DC (American Institute of Graphic Arts), AMA DC (American Marketing Association) and other specially invited art directors, photo editors, and creatives.

This is not a job interview or the time to show your portfolio, but rather a chance to get to know our counterparts in the agency, publishing, and communications world in a relaxing environment. So, leave your books at home and get ready to meet some really interesting image creators and users.

When: Tuesday, February 19,  6:30–9pm

Where: Local 16 (1602 U Street, Washington, DC)

Cost: $15, advance registration only. This includes one drink and light food.

 

Register Here for the Event

THIS IS A MEMBERS ONLY EVENT

2018 Members-Only Holiday Party

Join us on 12/19 for our Annual Members-Only Holiday Party at the MadHatter. APA|DC member can bring a +1 and will receive 2 drink tickets. Light fare will also be available.

RSVP Here

StudioWerksDC has donated 2x 3-hour bookings at its Capitol Hill studio space that will be raffled off during the evening.

We encourage all members to send us your top 5 photos from 2018 for us to loop on a slideshow during the party.
Email your images to Jen Cubas: director@apadc.com

Where: The MadHatter  – 1319 Connecticut Ave. NW, Washington DC 20036
When: 6:00 PM – ??
Closest Metro: Red Line Dupont Circle or Red Line Farragut North

Meet the Reviewers – 2018 APA|DC Portfolio Review

Michael Wichita, Director of Photography, AARP Media

Michael has been with AARP since 2005, and now manages the photo department for AARP’s two publications and. Wichita previously worked as a professional photographer, his work for AARP has been recognized by SPD, AP amongst others. Wichita is a frequent speaker and portfolio reviewer at industry events. He graduated from the Rhode Island School of Design.

Jill Foley, Contract Photo Editor, National Geographic Books

Jill Foley is an independent photo editor in the Washington DC metro area. Currently, she edits for National Geographic in their Books division. She has edited pictures for AARP, Discovery Communications, Smithsonian Magazine, and Education Week. She is a graduate of Boston University’s Masters in Photojournalism program, an alum of the Kalish Visual Editing Workshop, and an active member of Women Photojournalists of Washington (WPOW).

Tina Caye, Senior Creative Director, Capital One

Take care of the people and let the people take care of the work. That, combined with my firm belief that success in life is directly correlated to your ability and willingness to have uncomfortable conversations and lean into discomfort have led my 10+ year career beyond my years at SCAD. In that time, I’ve been working with creative clients and building teams both big and small – from green energy startups, to healthcare tech, government consulting, and now finance. Currently, as a Sr. Creative Director at Capital One, I am building brand moments that capture the human experience and building a team that feels like family. All the while, delivering on ambitious business goals and implementing new processes and best practices that allow for effective and efficient creative.

Cory Lawrence, Photo Editor and Producer, Freelance

Coming Soon

Ambica Prakash, Principal and Creative Director, Eighty2degrees

Ambica Prakash leads the creative team at Eighty2degrees, bringing more than 15 years of design experience in the academic and professional worlds. For Ambica, design is about communication, not decoration. Through continual dialogue with clients, she ensures the message is intentional, purposeful, and impactful, all through a creative design lens. Some of her clients include the United Nations Foundation, Smithsonian National Museum of African American History and Culture, Georgetown University, National Geographic, as well as a few DC government agencies.

Prior to establishing Eighty2degrees, Ambica was a professor of graphic design at the University of Wisconsin-Stout and American University. She holds three degrees in design, including an MFA. Ambica was the Education Director and Social Design Chair of the DC chapter of the American Institute of Graphic Arts (AIGA) in Washington, DC. She is committed to collaboration between creatives and clients to more regularly implement socially-responsible design practices. 

Ambica also enjoys spending time with her family, hiking in Rock Creek Park, and experimenting with and sharing culinary delights in her kitchen with friends and family.

Jamin Hoyle, Creative & Art Director, Freelance

Jamin is a full-time freelance creative & art director based in Washington DC. A graduate of VCU Brandcenter, Jamin has worked for clients large and small in some of DC’s best creative advertising shops. His work has been recognized in Communication Arts, Lürzer’s Archive, the Art Director’s Club Annual, Graphis, Print Magazine, and the New York Times. The first children’s book that he illustrated was published in November 2017.

Richard Bloom, Group Creative Director, Huge 

Richard Bloom is a creative director with more than a decade of interactive experience ranging from building large-scale site builds and cross-platform apps to social media and integrated advertising campaigns.

His passion is to work with clients to craft their brand story and help make it come alive in the digital space.

Jeff Kibler, Senior Art Director, Imagination 

Jeff Kibler has been in the graphic arts field for 45 years. After graduating from the Art Institute of Pittsburgh in 1975, he first worked for an advertising agency that primarily did ads for furniture manufacturers, then for Johnson & Simpson Graphic Designers, a design studio that created annual reports; magazines for fortune 500 companies; and collateral material for museums, colleges and universities. 24 years ago he answered an ad in The New York Times for an art director position at The Magazine Group. Jeff got the job, and he has been in Washington, D.C., ever since. He currently works for Imagination, a Chicago-based content marketing agency, in their D.C. office. In his spare time he likes to paint portraits and do life drawing.

Chris Just, Executive Creative Director, Marriner Marketing

As VP, Executive Creative Director at Marriner Marketing in Columbia, MD the past four years, it’s my responsibility to foster an environment of results-driven creative excellence for our clients. As a fully integrated agency, we pride ourselves in connecting the heart of the consumer with the heart of the brand. Specializing in food, beverage and hospitality, our client roster is full of well-known brands like Campbell’s, Butterball, Nestlé Professional, Cholula Hot Sauce and Maryland Tourism to name just a few—in both the B2B and consumer space.

A graduate of VCU in Richmond, VA., I started my career at WORK, Inc. in Richmond, VA. From there I went to Adworks in D.C., Fitzgerald+Co (IPG) in Atlanta, GA., Hill Holiday/Erwin-Penland in Greenville, SC. and Peter A. Mayer Advertising in New Orleans, LA. As a result, client experience is diverse – ranging from travel/tourism, banking, healthcare and telecom to CPG, non-profits, B2B, and retail. The work has been recognized by CA, Effies, Graphis, Obies, Archive and more.

After 20 years in the industry, for me it’s simple – meet consumers where they will most benefit from the experience in ways that surprise and build brand loyalty.

Jen Smith, VP of Creative Strategy, MCI Group

Jen Smith guides the editorial and design teams at MCI USA to plan, launch, sustain and assess association communications—both in traditional print and emerging new media formats.

Combining award-winning creative talent and outstanding project management skills, Jen specializes in delivering results-based work on time and on budget. She knows that for communication to be effective, cutting-edge design and targeted content go hand in hand. Recognized and honored industry-wide, Jen’s team prides itself on delivering beyond clients’ expectations.

Jen holds an undergraduate degree in journalism and a Master’s Degree in publications design from the University of Baltimore. As part of her professional membership with Association Media & Publishing, Jen regularly serves on several committees. She is a sought-after speaker at industry events and an often-quoted expert in industry media.

Molly Roberts, Senior Photography Editor, National Geographic 

Molly Roberts is an award winning photography editor, consultant and photographer.

With 25 years in the magazine and book publishing world she has contributed to the look and content of award winning publications including The Washington Post Magazine, USA Weekend and Smithsonian Magazine print and web.

Special Projects have included books such as “Picture This” by Tipper Gore; “Gods, Gold and Grandeur ” by Paul Henry Walker; and “The Outdoor America” series by National Geographic books. She has had the honor of  being a juror for prestigious contests; POYi, Best of Photojournalism , Social Documentary Network and the National Magazine Awards.

She has also participated in panels discussions and presentations about the current state of the photographic medium and the future of publishing at the Pulitzer Center on Crisis Reporting , The Corcoran, and Texas State University , PhotoNola and others.

Kevin Richards, Chief Creative Officer + Jason Free, Director of Creative Production, Subject Matter

Kevin Richards leads Subject Matter, an independent, 80-person Creative Advocacy firm located in Washington, D.C. He inspires teams to develop ideas built on substance and the art of persuasion — everything from traditional advertising and design to guerilla tactics and digital experiences. His true talent lies in crafting campaigns on a simple and memorable human truth. Kevin’s work engages audiences, generating results for clients and hardware for the agency. Ask what he’s proudest of and he’ll answer, “working with good people who push for great work.”

Jason conceives, shoots, edits and produces videos, 3D animation and motion graphics for the firm’s diverse clients. His work before joining Subject Matter included time on the road with the band U2, creating tour visuals for their 360 World Tour and co-editing their 2007 feature-length concert film, “U2 3D.” He’s also created marketing videos for Apple in Cupertino. Before working with Apple and U2, Jason worked with director Mark Pellington, helping produce the film The Mothman Prophecies as well as producing and editing music videos for Kings of Leon, Bruce Springsteen and Dave Matthews. Jason got his start working in the feature film creative department at The Walt Disney Studios in Burbank after graduating from The University of Southern California.

Xang Mimi Ho, Art Director, Under Armor

Xang Mimi Ho is a fashion photographer in Virginia area as well as an adjunct professor at George Mason University. Xang received her Bachelor of Fine Art from George Mason University, Fairfax, Virginia, and her Master of Fine Art from the Maryland Institute College of Arts, Baltimore, Maryland. Her artwork explores themes of identity and social issues. Ho is a 2005 VSA Emerging Young Artists Program First Place winner, and participated in the 2015 EYA retrospective exhibit Focus Forward at the Kennedy Center.  She is a practicing fashion photographer, and her photographs are included in two published book; “Portrait from The Pike”: A Celebration of Community and “Living Diversity”: The Columbia Pike Documentary Project. Currently she is freelance art director for Under Armour.

Gretchen Carswell, Creative Director, Van Metre Homes

Coming Soon

Jennifer Beeson-Gregory, Photo Editor – Features , The Washington Post

Jennifer Beeson Gregory is a Photo Editor for the feature sections at The Washington Post.  She has had a number of positions there, including at its Sunday Magazine and more recently on Voraciously.com, and has just celebrated her 20th work anniversary.  She has an M.A. from the George Washington University and a B.A. from Mount Holyoke College.

Clark Fairfield, Art Director, Yes&

Clark brings to Yes& more than 30 years of experience in creative strategy, international marketing, and branding strategy for print, broadcast, events, and the web. As a Creative Director and Live Action Director in DC and Los Angeles, Clark has worked with clients such as Beverly Hills Tourism, Disney, Paramount Studios, Lifetime Television, MTV, Warner Brothers Studio, Town & Country, Rodeo Drive, HBO, Luxe Hotel, MTV, CBS, ABC, National Geographic, Sony Entertainment, Quincy Jones Entertainment, and Hollywood Business District. Clark is recognized for his award winning creative thinking and ability to work effortlessly under pressure.

APA|DC Third Annual Portfolio Review

APA|DC Third Annual DC Portfolio Review

This is an acceptance only portfolio review for professional commercial and editorial photographers at Busboys and Poets, 450 K Street NW. This is a once-a-year opportunity to share new work and meet with creatives from around the Washington, DC area, one-on-one. Afterwards, stay to hang out for a social hour with the reviewers.

Each participant will have (3) 17 minute reviews with some of the top creatives in the region from organizations and companies including AARP, Ogilvy, Capital One, Subject Matter, The Washington Post, Under Armor and more. There is a possibility that additional review slots will become available, a la carte, in October.

WHEN        October 18th – 6:30 – 9:00. First reviews begin promptly at 7 pm.

WHERE     Busboys and Poets, 450 K Street, NW. 

PRICING    APA Professionals/Leaders: $75; APA Associate/Supporter/Contributor: $95; General Public: $125 

_______________________________________________________________________________________________________________________________________________________

The Reviewers (alphabetical by company):

1. Michael Witchita – AARP

2. Tina Caye – Capital One

3. Ambica Prakash – Eighty2degrees

4. Cory Lawrence –Freelance

5.  Jamin Hoyle – Freelance

6. Richard Bloom – Huge Inc

7. Jeff Kibler – Imagination

8. Chris Just – Marriner Marketing

9. Jen Smith – MCI Group

10. Molly Roberts – National Geographic

11.  Jill Foley – National Geographic Books

12. Kevin Richards + Jason Free – Subject Matter

13. Xang Mimi Ho – Under Armor

14. Gretchen Carswell – Van Metre Homes

15. Jennifer Beeson-Gregory – The Washington Post

16. Clark Fairfield – Yes&

See the Reviewer Bios here ….

____________________________________________________________________________________________________________________________________________________________________

There are several steps in the process, so please read and follow each step completely. Questions? Email Jen Cubas at director@apadc.com or Jason Hornick at jason@apadc.com

Step 1) Submit your Website for Consideration.

In order to keep these reviews as competitive as possible, all participants are required to submit their websites for acceptance into the reviews. Website reviews will be conducted by an affiliated APA chapter representative and participants will be notified within 24 hours of submitting whether or not they have been accepted. If you were accepted to the review last year, no need for this, go straight to Step 2. 

What we are looking for: Criteria for entry includes a working website that properly showcases a tightly edited body of work. The work should demonstrate a clear visual signature that shows what you would like to do as a photographer.

Submit your website to: events@apadc.com at any time for review. There is no application fee.

Step 2) Register.

Upon acceptance, register as soon as your membership allows (i.e. Pro and Leader levels on 9/7.) There are a limited number of attendee slots available.

CLICK HERE TO REGISTER.

Registration Period Dates:

•  Professional & Leader level APA members – Friday, 9/7 and later;

• Other APA membership levels – Monday, 9/24 and later;

• General Public – Monday, 10/1 and later.

Step 3) Choose your Reviewers.

After registering, we will contact you to choose your top 5 preferred reviewers the week before the event (we are still confirming reviewers). You will be awarded three, 17-minute time slots. We will do everything we can to accommodate participant’s selections but we cannot guarantee specific reviewers. Choices will be awarded in the order you register.

Registration ends at midnight on October 17th. Final schedules will be sent to attendees by Monday October 15th at the latest.

Step 4) Preparation

We will share tips and strategies leading up to the portfolio reviews as well as updates to our list of reviewers via our social media. Please follow us!

Step 5) Attendance

The reviews will begin promptly at 7 pm. Busboys and Poets, 450 K Street, NW,  is located in the NOMA neighborhood. There is garage parking nearby, as well as four blocks from METRO’s Mount Vernon Square-7th Street-Convention Center stop. Please give yourself time to come in and get settled before the event begins. Drinks and food will be available for purchase from Busboys and Poets. 

Peer Portfolio Review

Join us on Saturday August 22 for a Peer Portfolio Review at HOIST STUDIO in Fairfax, VA.  

.

Show your work to other photographers including veteran photographers working in all genres. This review is a great opportunity to get honest feedback on your work or build your portfolio in preparation for the Third Annual APA|DC Portfolio Review on October 17th.

Share your thoughts on your peers’ work. We can all use a fresh set of eyes on our images and can benefit from hearing constructive feedback from different points of view.

Learn from those who have been around the block a time or two. (Or three or four). Pick up tips on showing work to a creative (hint: breath mints!) and see what kinds of portfolio presentations other photographers are using.

 .

This is an informal portfolio review event for all photography levels. Bring your portfolio in any format, on any medium. This is an opportunity to get honest feedback on your work before you show it to potential clients. We’ll have tables set up and experienced APA members will begin reviewing work right away. There’s plenty of time for conversation and learning to develop organically, so be prepared to look, listen and learn. 

.

Wednesday, August 22, 7 pm – 9 PM

 HOIST Rental Studio

2807 Merrilee Drive Suite E, Fairfax VA 22031

Closest Metro:  Orange Line / Dunn Loring-Merrifield

 

  • FREE to attend. RSVP Required. 

PLEASE CLICK HERE TO RSVP IN ADVANCE

Working with a Retoucher – How to Photograph for Post Production

 

Working with a Retoucher – How to Shoot for Post Production

Join retoucher and digital artist Jeff Glotzl for an insightful presentation how to best approach a photo shoot when working with a retoucher. Jeff will help unlock the process from budgeting for post production, to best practices while shooting, to workflow with a retoucher from start to finish.

________________________________________________________________________

Time: Doors at 6:30 p.m. Presentation at 7 p.m.

Date: Wednesday, May 16 – 6:30 p.m.

Location: Hoist Studios, 2807 Merrilee Drive, Suite E, Fairfax, VA 22031

Price: $10 APA Members / $25 General Public

For tickets, click here.

_________________________________________________________________________

Jeff Glotzl is an award winning Richmond-based creative imaging specialist providing CGI, retouching, and photography services focused on transforming exceptional ideas into captivating imagery. A self-proclaimed “creative anomaly,” Jeff Glotzl approaches every project with passion, dedication, and finesse, to achieve stunning visuals that surpass client expectations. While his creative spirit and friendly nature may win over the hearts of his clients, it is his commitment to excellence and unique integration of retouching, CGI (computer-generated imagery), and photography that distinguishes Jeff from his colleagues.

With a strong background in photography and years of experience in both production and post-production sides of commercial image making, he is well versed in the field. His combined practical knowledge of lenses and lighting techniques informs his retouching and illustration work, while a curated understanding of the production business has given him a deep appreciation for for executing projects.

The 4th Annual DC Creative Happy Hour… “Let’s buy them a Drink!”

Presented by APA|DC Washington DC

Local 16
1602 U St NW
Washington, DC 20009
View Map

Tuesday, February 20, 2018
Program: 6:30 PM to 10:00 PM

Pre-registration:
APA Member $15.00
At the door:
APA Member $15.00

The fourth annual DC Creative Happy Hour… “Let’s buy them a Drink!”

A members only event hosted by APA DC and ASMP DC. You must be an current member in order to attend this event. 

The DC chapters of APA and ASMP have invited AAF DC, AIGA, AMA DC, and other movers and shakers in the industry for drinks, light conversation, and general good cheer. Meet and connect with designers, art directors, photo editors, photographers and other members of DC’s growing visual creative industry.

Your registration fee entitles you to one drink and also buys a drink for one of our “gatekeeper” guests! Lite fare will also be provided.

REGISTER HERE

Please no portfolios, this is a good cheer networking event. Let’s keep it friendly. If you wish to have a photo projected during the event please email a medium sized jpg (1200px) to events@apdc.com Subject: Creative HH Photo.

© Copyright 2018, American Photographic Artists Washington, D.C.