APA|DC’s Assistant Training Workshop, Part 2 of 3, 2/28, Silver Spring.
One of the most time-honored ways of learning to become a photographer is through assisting other photographers. While it’s a great way to learn the ropes, there’s a base level of knowledge that each assistant should have. This all-day workshop will cover the bases for most commercial or editorial shoots with a budget of under $10,000.
Picking up where Part 1 left off, we’ll jump right into the mix with this fully packed Saturday worth of information, tips, and ideas. We’ll be working at Photogroup/D.C. Studios in Silver Spring, the largest dedicated rental photography studio in the region with Profoto gear supplied by ROOT(EQ)and additional gear courtesy of f8 rentals.
As with part 1, students will be broken into two groups. Group A will learn the ropes in a studio environment, with a focus on larger modifiers, stands, and set management. Group B will learn about assisting in an office-type location, focusing on learning how to work efficiently and safely in a client’s space. The two groups will then switch so both groups get experience in both situations. After lunch, provided, we will have a short Q&A and a quick look at additional kinds of equipment that you might encounter on location. Afterwards, we’ll watch a live shoot unfold with a photographer and experienced assistants, make-up artist, models, and “client” on set. Students will be pulled in to help at various points and everyone will help to strike the set.
THIS WORKSHOP IS LIMITED TO 20 PEOPLE – REGISTER TODAY!
$60/current APA members; $75/general Public. Advance Registration Required.
10am Event begins at 10 am with check-in, coffee, group assignment and introductions.10:30 Hands-on experience with lighting equipment, grip equipment, and more in both studio and location environments.12:45 Lunch (provided)1:30 Q&A and look at additional equipment.2:00 Live Shoot, including scouting, multiple set-ups, stylist and more.5:00 Strike set(s). Room is returned to original condition. Informal Q&A.
* As per our usual, there is very likely going to be a social event occurring afterwards. Stay tuned for more information.
Please join us for this MEMBERS ONLY event on Tuesday, February 17th at Local 16
We know that one of the hardest things in this business is to meet and network with the creatives who license and use photography. APA|DC has teamed up with our peers at the DC chapter of ASMP to help you do just that! We’ve invited members of the DC Ad Club, AIGA, and the Association of Women in Communications, as well as other specific members of the advertising, design, and publication industries to be our guests at an informal, creative industry happy hour on February 17th, in DC. This is a fantastic opportunity to meet the people who use photographs on a weekly basis and who, more importantly, hire photographers.
This is an informal happy hour and the purpose is to get everyone to meet each other.
Here are some quick tips:
This is not the time and place to show off your images. (That comes later.) Bring your business cards but leave your promos, iPads and portfolios at home.
Art Directors often say that they want to like the photographers that they hire. Be the kind of person that you would want to hire.
Don’t lead with your business card. If you talk to someone and find you have a connection and/or could have a mutually beneficial business arrangement, by all means swap information.
Rehearse your elevator speech. Remember the key words and concepts that you want to convey– what makes you different, what your interests are, etc.– and practice saying them over and over in a slightly different way each time. This way you’ll have something to say but it won’t sound like a sales pitch.
Above all else, be positive. Enthusiasm is contagious. Always talk about your successes, not your failures.
The $15 ticket price covers one drink, light fare, and automatically buys a drink for a creative. Sorry, no guests at this event– this is your membership working for you!
Real Business, Real Estimates, Real Life: Surviving and Thriving as a Working Professional
Join John Harrington, author of the best-selling ‘More Best Business Practices for Photographers’, for an insightful and solutions-oriented presentation on how to generate more revenue from the assignments, through pricing examples and discussion, negotiation strategies, and demystifying licensing of your work.
Unlock the mysteries surrounding how to price your work, and learn ways to negotiate from a position of strength. When it comes to licensing, how do you write a license that gives the client the permissions they paid for, without leaving loopholes you could drive a truck through?
Through a series of actual negotiated assignments, we will break down the negotiation and explain how to plan for the questions you’ll get, and to know the best ways to answer them. When it comes to pricing, there seems to be a world of secrecy around rates. We will discuss solutions for stock and assignment pricing, as well as discuss tools for you to establish your own. When it comes to licensing, we’ll discuss and explain the standardized licensing solution that is the Picture Universal Licensing System (or PLUS), and how to write a license, where to put the licensing language, and what the best format will be. Throughout the program, all of these elements will be integrated into each assignment discussed.
John will be selling signed copies of his newly released second edition of ‘More Best Practices for Photographers’ at the event.
September 25th, time 6:30pm – 8:30pm
The Torpedo Factory
105 N. Union St.
Alexandria, VA 22314
Closest METROs: King St. Metro Station (Yellow line) Then connect to the King Street Trolley
APA/ASMP/ASPP/NPPA/WPOW member + students : $10 online/$15 at the door.
General Public: $20 online/$25 at the door
APA Members always pay $10. Join APA at the event and get in for free!
On March 27th, APA|DC is happy to reintroduce everyone’s favorite educational series- the Brown Bag. For the uninitiated, the Brown Bag is a small informal evening focusing on a single photo-related topic. It’s a relaxed way to learn a little something new, meet some folks, and enjoy the photography community. This month’s BB features APA|DC Chair, Matthew Rakola, talking about compact location-lighting kits…
Photographers are frequently asked to complete editorial assignments that require multiple locations in a short amount of time– often without a budget line for an assistant. The key to making, well-crafted images in this environment is the ability to work quickly, flexibly and efficiently. Better low-light camera sensors and fast lenses allow the photographer to work with the ambient light, not against it. Add to this some new technologies and a handful of good-old fashioned tricks of the trade and a compact kit can be incredibly versatile. This is not a presentation about how to shoot a job on the cheap, but an overview of some of the new sophisticated equipment available today and a few lessons learned the hard way. While there is no single way to pack for a shoot, this evening is about swapping ideas and strategies and re-imagining the tools at your disposal.
Some things we’ll hit on:
Ideas on packing with an emphasis on portability and flexibility and speed;
Getting the most out of every piece of equipment in your kit;
Canon radio-controlled Speedlites, Elinchrom Quadra Ranger, “dumb” strobes, and other battery-powered lighting options;
LEDs and other alternative light sources;
Grip and modifier options and hacks;
Manfrotto QSS (Stacker) stands and other space saving light support;
shooting wirelessly to an iPad with CamRanger.
Thursday, March 27th
6:30- 8:30 pm. (Presentation starts at 7:00 pm)
Free for APA members/ $10 for the general public. No reservations required.
Light food and drinks will be provided.
Matthew Rakola is a DC-based photographer specializing in “real people” editorial, educational and institutional projects. More hustle than bustle, he believes that camera gear should never get in between the photographer and the subject. He’s spent the better part of 13 years figuring out how to bring the most amount of gear to a shoot with the least amount of sweat. His clients include corporations such as Fidelity Investments, publishing companies including National Geographic, non-profits such as the USO, and various universities around the country. His work can be found at www.matthewrakola.com and www.thelearnproject.com.
Please join us on Monday, January 27, at the Argonaut on H Street for the marriage of both business and pleasure. At this free members-only (+ guest) event, we’ll be taking the opportunity to both celebrate the accomplishments of 2013 and chart the course for your local chapter in 2014 and beyond.
Of course, being a mullet party*, it’s all business up front. We’ll begin with an informal chapter meeting so members can meet the board and discuss ideas for upcoming events and opportunities, air bah-humbugs from the past year, and work out how best to move the chapter forward in 2014. This is your chance to volunteer (or be coerced) to be on a committee or the board, suggest an event, or share any other ideas that will help us help you be the most successful photographer you can be. This is your chance to make this the chapter you deserve.
After that we let our hair down and it’s party party party. We’ll have free drink tickets, free food and a few giveaways. Catch up with old friends and let loose at a more traditional (albeit late) holiday party. The event is scheduled until 8:30 but we expect it to continue on into the night.
Monday, January 27th, from 6:30 pm – 8:30 pm. (meeting starts at 7 pm.)
In this ever-changing market there is no single “magic bullet” method to reach your target audience. The days of massive e-promos are over, with so many photo editors, art directors and art buyers opting out of the giant list services. Print pieces find their way into the trash as often as not, and face-to-face meetings are increasingly difficult as potential clients just don’t have the time to talk. So how do you get yourself in front of the right people? This program, designed specifically for the DC market, will help you find the right clients while making sure the right clients find you.
Suzanne Sease is an industry-respected consultant and branding expert who has spent the last decade working with many of the country’s top photographers to help them achieve their goals. Before striking out on her own, she established the art buying department at The Martin Agency and has also worked with Kaplan-Thaler, Capital One, and Best Buy. She is published in the British Journal of Photography, Photo District News, Resource Magazine, and is a regular contributing writer on aphotoeditor.com
This program is designed for photographers who need help matching themselves up with their ideal clients. In the first half of the program Suzanne will cover ways to identify and reach out to the right people who will hire you in a personal, brand-based marketing approach. The audience will also get insights and anecdotes from art buyers about what photographers should and should not do when reaching out to them.
The second part of the program addresses the age-old question- how can you make sure the right people find you? As a case study, Suzanne will use a recent art buying experience with a large corporation who was looking for photographers in the DC/VA/MD area. She’ll share what she discovered and discuss how it can help you make sure you are found for the right projects.
Frank Meo, the founder of www.thephotocloser.com, will share his insights on the various elements of project bidding. This seminar will breakdown, in detail, the process by which an estimate is put together. By sharing insights on the various elements of bidding from preparation, pricing, estimating, negotiating, producing, billing and follow-up, Meo will expose the entire process by which jobs are awarded. He will delve into the details of being awarded projects.
Attendees will learn the process of creating a buttoned-up, successful bid. Most importantly, Meo will discuss how to separate yourself from the competition and secure projects by bidding in a creative way. He calls this process ‘creative separation’. Creative separation is the space in which you truly connect with your client as well as their subject and/or product . This overlooked, misunderstood, and non-appreciated area is where jobs are awarded and lost. Using real-life case studies Meo will show photographers how to be a part of the creative solution.
It’s no revelation that we live in a culture where we are constantly inundated with images. The total (estimated) number of photos taken in 2012 was 380 BILLION. According to Facebook, in that same year, users uploaded over 300 MILLION photos EVERY. SINGLE. DAY. The vast majority of these are only seen by a few people- shared mostly with the photographer’s circle of friends and family. Some might be seen by strangers with similar interests, who discover them via a hashtag, and fewer still make it into a print or online publication, get printed out and shown, or go viral online.
But who are the gatekeepers who decide which images make it to the party? Who separates the digital wheat from the proverbial chaff? In this panel discussion we will meet those curators of imagery, both off and on-line, who determine which images people see. These are the photo editors, the reviewers, the bloggers and the art directors who deal with hundreds, if not thousands of pictures each day and decide which images are worth sharing and promoting. We’ll find out what they look for in an image and how their opinions differ from other editors, curators, and bloggers.
Nicole Aguirre is CEO of Worn Creative, a creative agency that works with organizations including Planned Parenthood, NBC/Universal, and &pizza to produce marketing campaigns targeting multicultural millennials. She is also a professional photographer, and Editor in Chief of Worn Magazine, an art and fashion publication she founded in 2009. Reach Nicole via twitter @worncreative
Heather Goss is the founder of Exposed DC, which began in 2006 with the first annual photography contest and gallery show through local news website DCist, and throughout the year highlights the work of local photographers and provides information about D.C. area photo events. Heather has been a juror for FotoweekDC, the Phillips Collection, the Intersections Festival, and many other local contests. She was the arts and managing editor of DCist for six years, and is now an associate editor at Smithsonian’s Air & Space Magazine, where she creates regular photography features and is a judge for its annual photo contest.
After leaving the restaurant management job behind four years ago to pursue his own career as a photographer, Patrick has shot weddings, celebrities, Fortune 500 companies, gourmet food, rehabilitating Marines, and everything in between, all while having his images printed in numerous books, magazines, and other publications such as the Washingtonian, American Way, and the Washington Post. He regularly shoots for and works with the United States Marine Corps Wounded Warrior Regiment and has frequently been a guest speaker at American University. Patrick also hosts a weekly podcast called “Staying In Focus“, where he talks to some of the most creative and talented photographers in the business.
David Hicks has over twenty years experience providing visual direction for national and regional publications. As photo editor for Washingtonian Magazine, he art directed cover shoots for Washington’s top chefs, lawyers, and politicians. At USA Weekend Magazine, he art directed celebrity cover shoots for Jim Carrey, Uma Thurman, Geena Davis, and Paula Abdul. At the White House, he traveled internationally with President Clinton’s diplomatic corps, to provide media support across platforms.
He is also a regular contributing portfolio consultant to FotoDC, NYC Fotoworks, The Corcoran College of Art and Design, and his alma mater, the Rhode Island School of Design. He is also on the faculty of Boston University’s Center for Digital Imaging Arts in Washington, DC.
True story. A WWII vet turned B movie star, in his fifth attempt at nuptials, weds an entrepreneurial rodeo dwarf. They gave birth to a feisty curly-haired little girl, who luckily, didn’t inherit her mother’s vertical challenge. Growing up in St. Louis under the roof of such interesting people, well, let’s just say her roots are more colorful than most.
Since leaving her home town of St. Louis, Missouri in pursuit of a Bachelor of Fine Arts from the Center for Creative Studies in Motown, Motor City or simply Detroit, Michigan, Louise has called Minot, ND, Bitburg, Germany, Denver, CO, Little Rock, AR, Honolulu, HI and now Washington DC, home.
While spending the last 15 years in the advertising industry, starting her career as an art director, Louise has earned regional, national and even international awards for her creative work for clients like Meineke Car Care Center, Deltic Timber, E.C. Barton’s, Surplus Warehouse and the Nature Conservancy. In the local Hawaii market, her efforts were focused on launching brands like Mobi PCS, Sunetric, GreenCar Hawaii, Watermark Waikiki and Kauai Visitors Bureau. Since establishing herself in the DC market, she’s been fortunate to call Urban Igloo, Jonah’s Treehouse and JK Moving, client.
After working her way through the ranks to become a senior art director, she set her sights on creating a start-up agency, playing the role of Creative Partner. From there, she set-out to establish herself as a freelance creative / branding consultant building Sunetric from a small solar company to the largest solar intergrator in Hawaii, as well as becoming apart of Pineapple Tweed Public Relations & Marketing, working on Family Programs Hawaii, Hawaii Film Office and Hawaii’s Department of Defense. She has most recently found a new home at RTC Agency in Georgetown.
Louise has served on the DC Ad Club Board of Directors since 2010, serving as the Chair of the Social Committee and the 2012 & 2013 American Advertising Awards. She also now sits on the board for one of DC’s newest associations, FemCity DC where she plays the role of Creative Queen.
Michael Wichita is currently the Director of Photography for AARP Media. Wichita has worked for AARP for over 8 years working on print web and advancing into social platforms. Prior to that he was the Photo Editor at Metro Weekly, Washington, DC’s gay and lesbian magazine, where Wichita began work after graduating from the Rhode Island School of Design. A strong belief in collaboration, visual storytelling that mixes art and journalism and the passion of photographers keep him going. In his spare time Wichita is working on a photo book project.
APA|DC Chair Matthew Rakola bought a house in Wheaton, MD. (Or, as the locals like to call it, “the cool part of Silver Spring”.) And you know what that means– an end of summer BBQ and outdoor Show-Off in August!
Please join other APA members and friends on Saturday, August 24th at his humble little slice of heaven. There will be all the typical barbecue things like burgers (including turkey and veggie), lawn chairs, paper plates, bocce and BBQ music. At around 8 pm we’ll turn down the sun, turn on the projector, set up the white seamless, and have a Show-Off under the stars. For the uninitiated, a Show-Off is our version of a slideshow, where people get 10 minutes each to show off anything they’d like, be it recent projects, videos, vacation pics or newest members of the family (we’re looking at you, Matthew).
The evening starts at around 4 pm and will continue until 10 pm or so, so stop by whenever you’d like and stay as long as you can. We’ll have the basics covered but please feel free to bring salads, side dishes, desserts, or your favorite drink. Matthew has TWO full kitchens so there is a ton of space to store and heat/reheat food.
Feel free to bring friends and family and pass this along to anyone in the creative industries.