Brown Bag Series: Lighten Your Load – March 27

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On March 27th, APA|DC is happy to reintroduce everyone’s favorite educational series- the Brown Bag. For the uninitiated, the Brown Bag is a small informal evening focusing on a single photo-related topic. It’s a relaxed way to learn a little something new, meet some folks, and enjoy the photography community. This month’s BB features APA|DC Chair, Matthew Rakola, talking about compact location-lighting kits…

Photographers are frequently asked to complete editorial assignments that require multiple locations in a short amount of time– often without a budget line for an assistant. The key to making, well-crafted images in this environment is the ability to work quickly, flexibly and efficiently. Better low-light camera sensors and fast lenses allow the photographer to work with the ambient light, not against it. Add to this some new  technologies and a handful of good-old fashioned tricks of the trade and a compact kit can be incredibly versatile. This is not a presentation about how to shoot a job on the cheap, but an overview of some of the new sophisticated equipment available today and a few lessons learned the hard way. While there is no single way to pack for a shoot, this evening is about swapping ideas and strategies and re-imagining the tools at your disposal.

Some things we’ll hit on:

    • Ideas on packing with an emphasis on portability and flexibility and speed;
    • Getting the most out of every piece of equipment in your kit;
    • Canon radio-controlled Speedlites, Elinchrom Quadra Ranger, “dumb” strobes, and other battery-powered lighting options;
    • LEDs and other alternative light sources;
    • Grip and modifier options and hacks;
    • Manfrotto QSS (Stacker) stands and other space saving light support;
    • shooting wirelessly to an iPad with CamRanger.

 

When

Thursday, March 27th
6:30- 8:30 pm. (Presentation starts at 7:00 pm)
 

Where

The studio of Renée Comet
2141 Wisconsin Avenue NW
Washington, DC 20007
 

Cost

Free for APA members/ $10 for the general public. No reservations required.

Light food and drinks will be provided.

 

Matthew Rakola is a DC-based photographer specializing in “real people” editorial, educational and institutional projects. More hustle than bustle, he believes that camera gear should never get in between the photographer and the subject. He’s spent the better part of 13 years figuring out how to bring the most amount of gear to a shoot with the least amount of sweat. His clients include corporations such as Fidelity Investments, publishing companies including National Geographic, non-profits such as the USO, and various universities around the country. His work can be found at www.matthewrakola.com and www.thelearnproject.com.

 

 

Members-Only Mullet Holiday Party

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Please join us on Monday, January 27, at the Argonaut on H Street for the marriage of both business and pleasure. At this free members-only (+ guest) event, we’ll be taking the opportunity to both celebrate the accomplishments of 2013 and chart the course for your local chapter in 2014 and beyond.

Of course, being a mullet party*, it’s all business up front. We’ll begin with an informal chapter meeting so members can meet the board and discuss ideas for upcoming events and opportunities, air bah-humbugs from the past year, and work out how best to move the chapter forward in 2014. This is your chance to volunteer (or be coerced) to be on a committee or the board, suggest an event, or share any other ideas that will help us help you be the most successful photographer you can be. This is your chance to make this the chapter you deserve.

After that we let our hair down and it’s party party party. We’ll have free drink tickets, free food and a few giveaways. Catch up with old friends and let loose at a more traditional (albeit late) holiday party. The event is scheduled until 8:30 but we expect it to continue on into the night.

When

Monday, January 27th, from 6:30 pm – 8:30 pm. (meeting starts at 7 pm.)

Where

The Argonaut
1433 H Street NE
Washington, DC 20002

There is ample parking on the side streets and meters shut off after 6:30.

Why

Make this the chapter you deserve.

RSVP via email to info@apadc.com

 

* This is NOT a costume party, however, anyone showing up with a mullet automatically becomes the new chapter chair.

Connecting With Potential Clients: A Personalized Approach with Suzanne Sease

SEASEeventflyer-potentialclientsIn this ever-changing market there is no single “magic bullet” method to reach your target audience. The days of massive e-promos are over, with so many photo editors, art directors and art buyers opting out of the giant list services. Print pieces find their way into the trash as often as not, and face-to-face meetings are increasingly difficult as potential clients just don’t have the time to talk. So how do you get yourself in front of the right people?  This program, designed specifically for the DC market, will help you find the right clients while making sure the right clients find you.

Suzanne Sease is an industry-respected consultant and branding expert who has spent the last decade working with many of the country’s top photographers to help them achieve their goals. Before striking out on her own, she established the art buying department at The Martin Agency and has also worked with Kaplan-Thaler, Capital One, and Best Buy. She is published in the British Journal of Photography, Photo District News, Resource Magazine, and is a regular contributing writer on aphotoeditor.com

This program is designed for photographers who need help matching themselves up with their ideal clients. In the first half of the program Suzanne will cover ways to identify and reach out to the right people who will hire you in a personal, brand-based marketing approach. The audience  will also get insights and anecdotes from art buyers about what photographers should and should not do when reaching out to them.

The second part of the program addresses the age-old question- how can you make sure the right people find you?  As a case study, Suzanne will use a recent art buying experience with a large corporation who was looking for photographers in the DC/VA/MD area.  She’ll share what she discovered and discuss how it can help you make sure you are found for the right projects.

When:

November 7th, 6:30 pm – 8:30 pm

Location:

The West Penthouse
1301 K Street NW
Washington, DC 
 
Closest METROs: Farragut North on the RED Line; McPherson Square on the ORANGE and BLUE lines.
 

APA/ASMP/ASPP/NPPA/WPOW member + students : $10 online/$20 at the door.  General Public : $15 online/$25 at the door

RSVP via Eventbrite HERE

 

 

HUGE THANKS to Rob Haggart of aPhotoFolio (and www.aphotoeditor.com) for sponsoring this event.

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Frank Meo – October 10

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Frank Meo, the founder of www.thephotocloser.com, will share his insights on the various elements of project bidding. This seminar will breakdown, in detail, the process by which an estimate is put together. By sharing insights on the various elements of bidding from preparation, pricing, estimating, negotiating, producing, billing and follow-up, Meo will expose the entire process by which jobs are awarded. He will delve into the details of being awarded projects.

Attendees will learn the process of creating a buttoned-up, successful bid. Most importantly, Meo will discuss how to separate yourself from the competition and secure projects by bidding in a creative way. He calls this process ‘creative separation’. Creative separation is the space in which you truly connect with your client as well as their subject and/or product . This overlooked, misunderstood, and non-appreciated area is where jobs are awarded and lost. Using real-life case studies Meo will show photographers how to be a part of the creative solution.

When

October 10th, 6:30-8:30 pm

Where

1301 K Street NW
Washington, DC 20005

 

RSVP NOW THROUGH EVENTBRITE

Gatekeepers

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It’s no revelation that we live in a culture where we are constantly inundated with images. The total (estimated) number of photos taken in 2012 was 380 BILLION. According to Facebook, in that same year, users uploaded over 300 MILLION photos EVERY. SINGLE. DAY. The vast majority of these are only seen by a few people- shared mostly with the photographer’s circle of friends and family. Some might be seen by strangers with similar interests, who discover them via a hashtag, and fewer still make it into a print or online publication, get printed out and shown, or go viral online.

But who are the gatekeepers who decide which images make it to the party? Who separates the digital wheat from the proverbial chaff? In this panel discussion we will meet those curators of imagery, both off and on-line, who determine which images people see.  These are the photo editors, the reviewers, the bloggers and the art directors who deal with hundreds, if not thousands of pictures each day and decide which images are worth sharing and promoting. We’ll find out what they look for in an image and how their opinions differ from other editors, curators, and bloggers.

 

Our Panel:

Nicole Aguirre – founder of Worn Creative and Worn Magazine
Heather Goss – associate editor of Air & Space Smithsonian and founder of ExposedDC
Patrick Onofre – creator of the Staying in Focus Podcast
David Hicks – Center for Digital Imaging Arts, contract photo editor for National Geographic, and former photo editor at The Washingtonian
Louise Salas –  Senior Art Director at RTC
Michael Wichita – Director of Photography for AARP Media.
 

When

September 26th, 6:30 – 8:30 pm

Where

The West Penthouse 
1301 K Street NW
Washington, DC 20005
 

Price

APA/ASMP/ASPP/NPPA/WPOW + students – $10 online/ $20 at the door.

General Public – $15 online/ $25 at the door.

GET YOUR TICKETS THROUGH EVENTBRITE

 

 

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Nicole Aguirre is CEO of Worn Creative, a creative agency that works with organizations including Planned Parenthood, NBC/Universal, and &pizza to produce marketing campaigns targeting multicultural millennials. She is also a professional photographer, and Editor in Chief of Worn Magazine, an art and fashion publication she founded in 2009. Reach Nicole via twitter @worncreative

 

 

 

 

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Heather Goss is the founder of Exposed DC, which began in 2006 with the first annual photography contest and gallery show through local news website DCist, and throughout the year highlights the work of local photographers and provides information about D.C. area photo events. Heather has been a juror for FotoweekDC, the Phillips Collection, the Intersections Festival, and many other local contests. She was the arts and managing editor of DCist for six years, and is now an associate editor at Smithsonian’s Air & Space Magazine, where she creates regular photography features and is a judge for its annual photo contest.

 

 

 

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After leaving the restaurant management job behind four years ago to pursue his own career as a photographer, Patrick has shot weddings, celebrities, Fortune 500 companies, gourmet food, rehabilitating Marines, and everything in between, all while having his images printed in numerous books, magazines, and other publications such as the Washingtonian, American Way, and the Washington Post. He regularly shoots for and works with the United States Marine Corps Wounded Warrior Regiment and has frequently been a guest speaker at American University. Patrick also hosts a weekly podcast called “Staying In Focus“, where he talks to some of the most creative and talented photographers in the business.

 

 

 

bw_dhDavid Hicks has over twenty years experience providing visual direction for national and regional publications.  As photo editor for Washingtonian Magazine, he art directed cover shoots for Washington’s top chefs, lawyers, and politicians.  At USA Weekend Magazine, he art directed celebrity cover shoots for Jim Carrey, Uma Thurman, Geena Davis, and Paula Abdul.  At the White House, he traveled internationally with President Clinton’s diplomatic corps, to provide media support across platforms.

He is also a regular contributing portfolio consultant to FotoDC, NYC Fotoworks, The Corcoran College of Art and Design, and his alma mater, the Rhode Island School of Design.  He is also on the faculty of Boston University’s Center for Digital Imaging Arts in Washington, DC.

 

 

 

LouiseSalasTrue story. A WWII vet turned B movie star, in his fifth attempt at nuptials, weds an entrepreneurial rodeo dwarf. They gave birth to a feisty curly-haired little girl, who luckily, didn’t inherit her mother’s vertical challenge. Growing up in St. Louis under the roof of such interesting people, well, let’s just say her roots are more colorful than most.

Since leaving her home town of St. Louis, Missouri in pursuit of a Bachelor of Fine Arts from the Center for Creative Studies in Motown, Motor City or simply Detroit, Michigan, Louise has called Minot, ND, Bitburg, Germany, Denver, CO, Little Rock, AR, Honolulu, HI and now Washington DC, home.

While spending the last 15 years in the advertising industry, starting her career as an art director, Louise has earned regional, national and even international awards for her creative work for clients like Meineke Car Care Center, Deltic Timber, E.C. Barton’s, Surplus Warehouse and the Nature Conservancy. In the local Hawaii market, her efforts were focused on launching brands like Mobi PCS, Sunetric, GreenCar Hawaii, Watermark Waikiki and Kauai Visitors Bureau. Since establishing herself in the DC market, she’s been fortunate to call Urban Igloo, Jonah’s Treehouse and JK Moving, client.

After working her way through the ranks to become a senior art director, she set her sights on creating a start-up agency, playing the role of Creative Partner. From there, she set-out to establish herself as a freelance creative / branding consultant building Sunetric from a small solar company to the largest solar intergrator in Hawaii, as well as becoming apart of Pineapple Tweed Public Relations & Marketing, working on Family Programs Hawaii, Hawaii Film Office and Hawaii’s Department of Defense. She has most recently found a new home at RTC Agency in Georgetown.

Louise has served on the DC Ad Club Board of Directors since 2010, serving as the Chair of the Social Committee and the 2012 & 2013 American Advertising Awards. She also now sits on the board for one of DC’s newest associations, FemCity DC where she plays the role of Creative Queen.

 

WICHITA

Michael Wichita is currently the Director of Photography for AARP Media. Wichita has worked for AARP for over 8 years working on print web and advancing into social platforms. Prior to that he was the Photo Editor at Metro Weekly, Washington, DC’s gay and lesbian magazine, where Wichita began work after graduating from the Rhode Island School of Design. A strong belief in collaboration, visual storytelling that mixes art and journalism and the passion of photographers keep him going. In his spare time Wichita is working on a photo book project.

 

 

 

MAGIC HOUR|HAPPY HOUR September 12 – Quarry House

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It’s official: Summer is over. You know what that means, we found one of the most classic dive bars in the area to help you alleviate your sorrow and reminisce about warmer, beachy weather.

 

So, please join us 13 steps below ground at The Quarry House Tavern in Silver Spring this Thursday, September 12th, from 6 pm to whenever-you-please.

 

Where

The Quarry House Tavern
8401 Georgia Avenue
Silver Spring, MD
 

When

Thursday, September 12, 6 – whenever pm.

Why

Because character doesn’t grow on trees– it ferments in a basement bar.

 

Summer BBQ and Show-Off

 

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APA|DC Chair Matthew Rakola bought a house in Wheaton, MD. (Or, as the locals like to call it, “the cool part of Silver Spring”.) And you know what that means– an end of summer BBQ and outdoor Show-Off in August!

Please join other APA members and friends on Saturday, August 24th at his humble little slice of heaven. There will be all the typical barbecue things like burgers (including turkey and veggie), lawn chairs, paper plates, bocce and BBQ music. At around 8 pm we’ll turn down the sun, turn on the projector, set up the white seamless, and have a Show-Off under the stars. For the uninitiated, a Show-Off is our version of a slideshow, where people get 10 minutes each to show off anything they’d like, be it recent projects, videos, vacation pics or newest members of the family (we’re looking at you, Matthew).

The evening starts at around 4 pm and will continue until 10 pm or so, so stop by whenever you’d like and stay as long as you can. We’ll have the basics covered but please feel free to bring salads, side dishes, desserts, or your favorite drink. Matthew has TWO full kitchens so there is a ton of space to store and heat/reheat food.

Feel free to bring friends and family and pass this along to anyone in the creative industries.

Please RSVP on the Facebook Event Page.

If you need a ride or can offer a ride to someone else, please note that in the comments.

 

When

Saturday, August 24, 4-10 pm.

 

Where

APA|DC Chair Matthew Rakola’s new house
11105 Dodson Lane
Silver Spring, MD 20902
 
<10 min. walk to the Wheaton Station on the RED Line

 

Why

Because he needs to christen the backyard!

Magic Hour Happy Hour – August 14 Lyon Hall

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This Month we’re back in Virginia for the umpteenth edition of our Magic Hour|Happy Hour. This time we’re landing at Clarendon’s newest classy joint, Lyon Hall. (Check out that sign out front!) So, join us as we begin our long good-byes to the dog days of summer- meet some new people, and catch up with old friends who have been hiding from the heat all summer.

 

The When

August 14th, 6 pm to whenever-ish

The Where

Lyon Hall
3100 Washington Blvd. (Clarendon)
Arlington, VA
 
A block and change to Clarendon Station on the Orange Line.
 

The Why

You probably haven’t gotten out of the house enough recently.

RSVP on Facebook

 

Magic Hour | Happy Hour – July 2013

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Warm enough for ya yet? Summer heat got ya down? Feeling… thirsty?

Well, our friend, James Hoban has you covered! We’ll be visiting Mr. Hoban and his Irish watering hole on July 17th for yet another installment of our Magic Hour|Happy Hour, where we celebrate nature’s golden hour inside a dark bar. As always, our free happy hours are open to anyone in the photo industry and are a great way to meet new people, catch up with old friends, or avoid awkward eye contact.

 

When

July 17th, roughly 6 pm – 8 pm

Where

James Hoban’s Irish Restaurant & Bar
1 Dupont Circle NW
Washington, DC 20036
 

Why

Because it’s really really hot outside and you probably need to drink some fluids.

Connect 4 Success

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Each year, all the APA chapters across the country come together on one day to hold simultaneous events to bring their local photo community together to meet, greet and get their merry on. Because nothing says networking like schnitzel, APA|DC will be hosting an evening on the patio at the Biergartenhaus on H St. NE.

Meet other shooters, editors, assistants and other photo peeps. A selection of appetizers as well as your first drink is on us.

 

RSVP on Facebook!

 

Where

The Biergartenhaus
1355 H St NE,
Washington, DC 20002
 

When

June 12th, 6 – 9 pm

Why

To meet, greet, and be merry.