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WEBSITES: Under the Hood

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Often, our website is the first point of contact between a potential client and ourselves, and that first impression can be the difference between a dream assignment and eating ramen noodles… again. The problem is, it can be really difficult to tell if a website template is right for you without getting “under the hood” first. Is it easy to use? Do you need to know code to customize it? How does the client section work? Does it crash? Is the customer service any good? How does it look on mobile? And, most importantly, what do your clients think?
This event, aimed primarily at commercial and editorial photographers, puts us in the driver’s seat of each website to experience it from image upload to final viewing.  We’ll be driven by an experienced tour operator who knows it best– the photographer whose businesses relies on it. We’ll explore the good, the bad, the joys and the frustrations of each offering. No sales pitch, just real life experience.
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The website templates we’ll cover:

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The Details

When

Monday, November 23rd from 6pm to 8:30pm.
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Where

Washington, DC
(first floor conference room)
Nearest METRO – Judiciary Square on the red line
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How Much

$10     APA/ASMP/ASPP/NPPA/WPOW members and students with ID
$15      general public
Ticket Prices increase $5 at the door.

RSVP HERE AT EVENTBRITE HERE

 

 

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Join us October 4th – Collodion Wet Plate Demo

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Join us as we welcome Daniel Afzal to HOIST Studio for a wet plate demo.  Daniel has been working with this process for years and has studied under the legendary John Coffer.  See images come to life as Daniel demonstrates the process from beginning to end.  Daniel will discuss the history, process, chemicals, and safety.  He will have a variety of cameras on site.

Space is limited!

APA Members $10.00 On sale now!

General $20.00 Ticket sales start September 1, 2015

Purchase your ticket HERE

Show-Off, May 27th at Hoist

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The modern freelance photographer spends most of her or his work week alone in the glow of a monitor, editing images or trying to pick just the right ones to show clients in order to get more work. It can be a very frustrating experience. Wouldn’t it be nice to be able to share that burden? To display your images to a room full of people who know what it’s like and can even help by lending an additional set of eyes, a pair of ears, and cumulative years of experience?

Our Show-Off series is just that: a space to share your images, get constructive feedback, or just practice talking about your work. We take the number of participants present and divide that into amount of time available to determine the length or each time slot. What you do with that time, usually 10-15 minutes, is up to you. The audience is your sounding board, your therapist, your photo editor.

So, pack as many images as you’d like to share in 10-15 minutes onto a thumb drive, sized at around 2400 pixels wide, and join us! Or, if you’re feeling a bit shy, stop in to see what others are doing and offer some (constructive) criticism and advice.

Doors open at 6 pm and we’ll have plenty of time to socialize, tour HOIST, and get our thumb drives downloaded before we start the program at 7 pm. We’ll have pizza, beer, and other munchies to enjoy during the presentations.

This event is free for APA members and $10 for non-members (this offsets the cost of the food and drink.)

In a nutshell:

Wednesday, May 27th, 6-9 pm. (presentations start at 7 pm)

HOIST Studio
2807 Merrilee Drive, Fairfax, VA
Just 4 blocks to the Vienna station on the orange and silver lines!
There is plenty of free parking in the immediate area.
 
Free for APA members/ $10 for the general public. 
 
 
HUGE thanks to HOIST  for hosting this event. Hoist is a fully equipped rental studio available for all levels of commercial, advertising, editorial, personal and retail photography.

Coffee Break: May 5th

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Our first coffee break was such a success that we’ve gotten requests for more. So, please stop by the Cascade Cafe on May 5th for an informal conversation about print promotions. We’re gathering as many examples as we can of successful examples so we can talk about the pros and cons of each style. Please bring your own and share your experiences about the process.

Afterwards, we’ll check out the Memory of Time  at the National Gallery.

 

When
May 5 at 11:30 am

 

Where
The Cascade Cafe at the National Gallery of Art
Constitution Ave, between 3rd and 9th Streets NW
Washington, DC

 

Why
Because we all need a little coffee break.

Play Date – May 11 – Dew Drop Inn

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You’ve read all of the camera manuals, studied the lighting diagrams, and dissected the BTS Youtube videos. But, sometimes, what you really need to hone your craft is to take a few hours to break out your gear and use it in real world environments.

In the new Play Date series, we’ve taken care of the logistics for you so you can do just that. Each pop-in, pop-out play date will be hosted in the kind of location in which we, as photographers, are often asked to photograph. We provide the physical space and time, and perhaps a few pieces of gear, and leave the rest up to you. Arrive whenever you can, leave when you need to. Like a pick-up game of basketball, this is the time to keep your skills sharp and have fun with other photographers.

We’re opening the series at the soon-to-be-opened Dew Drop Inn in northeast DC, near Catholic University. Bars/restaurants can often be some of the most difficult locations to shoot in because of their use of so many indirect AND point light sources. Now is the time to figure out how to manage all of the variables, without the client in the room. We’ll have the run of the space, which includes a bar floor and a patio, from 11 am to 4 pm, and perhaps on into the evening. We’ll have some LED lighting and a few gels on hand to play with, so bring a tripod and a fast lens and let’s play!

Playing nicely with others. At APA, we try to make all of our events a win/win/win for the photographer, our chapter, and the location hosts who, in some cases, are donating the space to us. All we ask in return for this Play Date is that you show some love and tag the Dew Drop Inn and @APADC on social media in any of your shots, so we can help a small business get off the ground. We are not promising the use of any of our members’ photos to the host establishment, but you are more than welcome to work out a deal with them independently.

UPDATE : Jerry and f8 Rentals has come through again! He’s supplying a pair of LED bicolor panels, the Tokina 11-16 2.8 AT-X Pro (Canon full frame) AND the Canon 17mm Tilt/shift! The latter by itself is worth the trip! Oh, and I would be remiss if I didn’t note that f8 Rentals offers a 20% discount on all rentals to APA members with proof of membership. Email Erika (director at apadc .com) or Matthew (matt at apadc .com) for the code.

When
Monday, May 11th from 11 am to 4 pm (come whenever you’d like, stay as long as you want)
 
Where
The Dew Drop Inn
2801 8th Street NE
Washington, DC 20017

There is free street parking in front of the building.

How Much
FREE for APA members, $15 for the general public. Cash at the door.

Photo Assistant Workshop, Part II, February 28

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APA|DC’s Assistant Training Workshop, Part 2 of 3, 2/28, Silver Spring.

One of the most time-honored ways of learning to become a photographer is through assisting other photographers. While it’s a great way to learn the ropes, there’s a base level of knowledge that each assistant should have. This all-day workshop will cover the bases for most commercial or editorial shoots with a budget of under $10,000.

Picking up where Part 1 left off, we’ll jump right into the mix with this fully packed Saturday worth of information, tips, and ideas. We’ll be working at Photogroup/D.C. Studios in Silver Spring, the largest dedicated rental photography studio in the region with Profoto gear supplied by ROOT(EQ) and additional gear courtesy of f8 rentals.

As with part 1, students will be broken into two groups. Group A will learn the ropes in a studio environment, with a focus on larger modifiers, stands, and set management. Group B will learn about assisting in an office-type location, focusing on learning how to work efficiently and safely in a client’s space. The two groups will then switch so both groups get experience in both situations. After lunch, provided, we will have a short Q&A and a quick look at additional kinds of equipment that you might encounter on location. Afterwards, we’ll watch a live shoot unfold with a photographer and experienced assistants, make-up artist, models, and “client” on set.  Students will be pulled in to help at various points and everyone will help to strike the set.

THIS WORKSHOP IS LIMITED TO 20 PEOPLE – REGISTER TODAY!


 

EVENT DETAILS

Saturday, February 28th, 10 am to 5:30 pm.

PhotoGroup, Inc/ D.C. Studios
8040 Georgia Avenue
Silver Spring, MD 20910

$60/current APA members; $75/general Public. Advance Registration Required.

 Schedule

10am     Event begins at 10 am with check-in, coffee, group assignment and introductions.
10:30     Hands-on experience with lighting equipment, grip equipment, and more in both studio and location environments.
12:45      Lunch (provided)
1:30        Q&A and look at additional equipment.
2:00       Live Shoot, including scouting, multiple set-ups, stylist and more.
5:00       Strike set(s). Room is returned to original condition. Informal Q&A.
 

* As per our usual, there is very likely going to be a social event occurring afterwards. Stay tuned for more information.

REGISTER HERE 


Special Thanks to Our Location Sponsor,

PhotoGroupANDdcstudiologo

And Our Profoto Lighting Sponsor:

Print

 

 

And our Equipment Sponsor:

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Creative Industry Happy Hour – MEMBERS ONLY

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Please join us for this MEMBERS ONLY event on Tuesday, February 17th at Local 16

We know that one of the hardest things in this business is to meet and network with the creatives who license and use photography. APA|DC has teamed up with our peers at the DC chapter of ASMP to help you do just that! We’ve invited members of the DC Ad Club, AIGA, and the Association of Women in Communications, as well as other specific members of the advertising, design, and publication industries to be our guests at an informal, creative industry happy hour on February 17th, in DC. This is a fantastic opportunity to meet the people who use photographs on a weekly basis and who, more importantly, hire photographers.

This is an informal happy hour and the purpose is to get everyone to meet each other.

Here are some quick tips:

  • This is not the time and place to show off your images. (That comes later.) Bring your business cards but leave your promos, iPads and portfolios at home.
  • Art Directors often say that they want to like the photographers that they hire. Be the kind of person that you would want to hire.
  • Don’t lead with your business card. If you talk to someone and find you have a connection and/or could have a mutually beneficial business arrangement, by all means swap information.
  • Rehearse your elevator speech. Remember the key words and concepts that you want to convey– what makes you different, what your interests are, etc.– and practice saying them over and over in a slightly different way each time. This way you’ll have something to say but it won’t sound like a sales pitch.
  • Above all else, be positive. Enthusiasm is contagious. Always talk about your successes, not your failures.

 

The $15 ticket price covers one drink, light fare, and automatically buys a drink for a creative. Sorry, no guests at this event– this is your membership working for you!

 

When

Tuesday, February 17th, 6 – 9 pm

Where 

Local 16
1602 U Street NW
Washington, DC
 

Price

$15, which includes light far and one drink ticket.

RSVP HERE

 

 

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