The modern freelance photographer spends most of her or his work week alone in the glow of a monitor, editing images or trying to pick just the right ones to show clients in order to get more work. It can be a very frustrating experience. Wouldn’t it be nice to be able to share that burden? To display your images to a room full of people who know what it’s like and can even help by lending an additional set of eyes, a pair of ears, and cumulative years of experience?
Our Show-Off series is just that: a space to share your images, get constructive feedback, or just practice talking about your work. We take the number of participants present and divide that into amount of time available to determine the length or each time slot. What you do with that time, usually 10-15 minutes, is up to you. The audience is your sounding board, your therapist, your photo editor.
So, pack as many images as you’d like to share in 10-15 minutes onto a thumb drive, sized at around 2400 pixels wide, and join us! Or, if you’re feeling a bit shy, stop in to see what others are doing and offer some (constructive) criticism and advice.
Doors open at 6 pm and we’ll have plenty of time to socialize, tour HOIST, and get our thumb drives downloaded before we start the program at 7 pm. We’ll have pizza, beer, and other munchies to enjoy during the presentations.
This event is free for APA members and $10 for non-members (this offsets the cost of the food and drink.)
In a nutshell:
Wednesday, May 27th, 6-9 pm. (presentations start at 7 pm)HOIST Studio 2807 Merrilee Drive, Fairfax, VA Just 4 blocks to the Vienna station on the orange and silver lines! There is plenty of free parking in the immediate area. Free for APA members/ $10 for the general public. HUGE thanks to HOIST for hosting this event. Hoist is a fully equipped rental studio available for all levels of commercial, advertising, editorial, personal and retail photography.
Our first coffee break was such a success that we’ve gotten requests for more. So, please stop by the Cascade Cafe on May 5th for an informal conversation about print promotions. We’re gathering as many examples as we can of successful examples so we can talk about the pros and cons of each style. Please bring your own and share your experiences about the process.
Afterwards, we’ll check out the Memory of Time at the National Gallery.
When May 5 at 11:30 am
Where The Cascade Cafe at the National Gallery of Art Constitution Ave, between 3rd and 9th Streets NW Washington, DC
Why Because we all need a little coffee break.
You’ve read all of the camera manuals, studied the lighting diagrams, and dissected the BTS Youtube videos. But, sometimes, what you really need to hone your craft is to take a few hours to break out your gear and use it in real world environments.
In the new Play Date series, we’ve taken care of the logistics for you so you can do just that. Each pop-in, pop-out play date will be hosted in the kind of location in which we, as photographers, are often asked to photograph. We provide the physical space and time, and perhaps a few pieces of gear, and leave the rest up to you. Arrive whenever you can, leave when you need to. Like a pick-up game of basketball, this is the time to keep your skills sharp and have fun with other photographers.
We’re opening the series at the soon-to-be-opened Dew Drop Inn in northeast DC, near Catholic University. Bars/restaurants can often be some of the most difficult locations to shoot in because of their use of so many indirect AND point light sources. Now is the time to figure out how to manage all of the variables, without the client in the room. We’ll have the run of the space, which includes a bar floor and a patio, from 11 am to 4 pm, and perhaps on into the evening. We’ll have some LED lighting and a few gels on hand to play with, so bring a tripod and a fast lens and let’s play!
Playing nicely with others. At APA, we try to make all of our events a win/win/win for the photographer, our chapter, and the location hosts who, in some cases, are donating the space to us. All we ask in return for this Play Date is that you show some love and tag the Dew Drop Inn and @APADC on social media in any of your shots, so we can help a small business get off the ground. We are not promising the use of any of our members’ photos to the host establishment, but you are more than welcome to work out a deal with them independently.
UPDATE : Jerry and f8 Rentals has come through again! He’s supplying a pair of LED bicolor panels, the Tokina 11-16 2.8 AT-X Pro (Canon full frame) AND the Canon 17mm Tilt/shift! The latter by itself is worth the trip! Oh, and I would be remiss if I didn’t note that f8 Rentals offers a 20% discount on all rentals to APA members with proof of membership. Email Erika (director at apadc .com) or Matthew (matt at apadc .com) for the code.When Monday, May 11th from 11 am to 4 pm (come whenever you’d like, stay as long as you want) Where The Dew Drop Inn 2801 8th Street NE Washington, DC 20017
There is free street parking in front of the building.How Much FREE for APA members, $15 for the general public. Cash at the door.
APA|DC’s Assistant Training Workshop, Part 2 of 3, 2/28, Silver Spring.
One of the most time-honored ways of learning to become a photographer is through assisting other photographers. While it’s a great way to learn the ropes, there’s a base level of knowledge that each assistant should have. This all-day workshop will cover the bases for most commercial or editorial shoots with a budget of under $10,000.
Picking up where Part 1 left off, we’ll jump right into the mix with this fully packed Saturday worth of information, tips, and ideas. We’ll be working at Photogroup/D.C. Studios in Silver Spring, the largest dedicated rental photography studio in the region with Profoto gear supplied by ROOT(EQ) and additional gear courtesy of f8 rentals.
As with part 1, students will be broken into two groups. Group A will learn the ropes in a studio environment, with a focus on larger modifiers, stands, and set management. Group B will learn about assisting in an office-type location, focusing on learning how to work efficiently and safely in a client’s space. The two groups will then switch so both groups get experience in both situations. After lunch, provided, we will have a short Q&A and a quick look at additional kinds of equipment that you might encounter on location. Afterwards, we’ll watch a live shoot unfold with a photographer and experienced assistants, make-up artist, models, and “client” on set. Students will be pulled in to help at various points and everyone will help to strike the set.
THIS WORKSHOP IS LIMITED TO 20 PEOPLE – REGISTER TODAY!
Saturday, February 28th, 10 am to 5:30 pm.PhotoGroup, Inc/ D.C. Studios 8040 Georgia Avenue Silver Spring, MD 20910
$60/current APA members; $75/general Public. Advance Registration Required.
Schedule10am Event begins at 10 am with check-in, coffee, group assignment and introductions. 10:30 Hands-on experience with lighting equipment, grip equipment, and more in both studio and location environments. 12:45 Lunch (provided) 1:30 Q&A and look at additional equipment. 2:00 Live Shoot, including scouting, multiple set-ups, stylist and more. 5:00 Strike set(s). Room is returned to original condition. Informal Q&A.
* As per our usual, there is very likely going to be a social event occurring afterwards. Stay tuned for more information.
Special Thanks to Our Location Sponsor,
And Our Profoto Lighting Sponsor:
And our Equipment Sponsor:
Please join us for this MEMBERS ONLY event on Tuesday, February 17th at Local 16
We know that one of the hardest things in this business is to meet and network with the creatives who license and use photography. APA|DC has teamed up with our peers at the DC chapter of ASMP to help you do just that! We’ve invited members of the DC Ad Club, AIGA, and the Association of Women in Communications, as well as other specific members of the advertising, design, and publication industries to be our guests at an informal, creative industry happy hour on February 17th, in DC. This is a fantastic opportunity to meet the people who use photographs on a weekly basis and who, more importantly, hire photographers.
This is an informal happy hour and the purpose is to get everyone to meet each other.
Here are some quick tips:
- This is not the time and place to show off your images. (That comes later.) Bring your business cards but leave your promos, iPads and portfolios at home.
- Art Directors often say that they want to like the photographers that they hire. Be the kind of person that you would want to hire.
- Don’t lead with your business card. If you talk to someone and find you have a connection and/or could have a mutually beneficial business arrangement, by all means swap information.
- Rehearse your elevator speech. Remember the key words and concepts that you want to convey– what makes you different, what your interests are, etc.– and practice saying them over and over in a slightly different way each time. This way you’ll have something to say but it won’t sound like a sales pitch.
- Above all else, be positive. Enthusiasm is contagious. Always talk about your successes, not your failures.
The $15 ticket price covers one drink, light fare, and automatically buys a drink for a creative. Sorry, no guests at this event– this is your membership working for you!
WhenTuesday, February 17th, 6 – 9 pm
WhereLocal 16 1602 U Street NW Washington, DC
$15, which includes light far and one drink ticket.
You’ve worked hard all year– marketing, negotiating, shooting, processing, billling, [repeat]. You must be all tuckered out! Now it’s time for us to take care of you.
Please join us on Tuesday, December 30th at the Madhatter in Dupont Circle for a New Years Eve (Eve) celebration of our chapter and our members. Bring a guest and enjoy some light food and a few drinks on us. We’ll be sharing our members’ work, catching up on the past year, and making a few resolutions for the new one.
But, we need your help with decking the halls! Send us 5 of your favorite images from 2014 and we’ll put ‘em up on the big screen for all to see. Please size them at 2000 pixels on the horizontal axis and send them as a .zip file to Erikia (firstname.lastname@example.org).
WhenTuesday, December 30th, from 6 – 9 pm.
WhereMadhatter 1319 Connecticut Ave NW Washington, DC (nearest METRO – Dupont on the Red Line)
WhoAPA members and one guest.
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One of the most useful ways to start a career in photography is by beginning as an assistant. But, the common problem persists, how do you begin your career as an assistant with no experience as an assistant? APA|DC is offering a 3-Part series on assisting to help interested students and new photographers make the transition. While no amount of workshop instruction can replace on-the-job experience, each session builds on the previous one and covers a comprehensive list of topics, ensuring that participants are introduced to standardized material, appropriate for each level.
* * * * *
Part 1 of the series is a basic introduction to assisting, comprised of a gear demo, presentation on roles and responsibilities, and a panel discussion with veteran photographers and seasoned assistants. It is designed for people who are new to the photography world and have no or little experience on a photography set. We’ll cover the basics– the sorts of things that you need to know whether the project is studio-based, architectural, or location portrait.
Attendees will immediately break into two groups for two 45-minute sessions of cursory- yet very fast-paced- information about the real world of assisting. There will be a lot of ideas, tricks, and know-how packed into these two sessions– attendees will want to take notes.
• The 1st section will give students a look at (and feel for) some of the basic photography gear that they would be likely to encounter on a small photography set, from cameras to lighting gear to grip equipment, courtesy of f8 Rentals. We’ll cover the proper way to wrap a cable, set a light, and secure a set as well as many other fundamental skills.
• The 2nd section consists of a presentation covering the rights, responsibilities, and general etiquette for assistants. We’ll go over an assistant’s tool bag, location etiquette, roles and responsibilities, and some strategies for billing and invoicing.
After the two sections conclude, we’ll all come together for a panel discussion with photographers Renée Comet, Jon Feingersh, and Max Hirshfeld, and several experienced assistants to hear stories, opinions, and thoughts on how it all comes together. Hear firsthand what photographers look for in assistants, what some going rates are, and a few anecdotes from the field.
Thursday, November 20th, 1200 U Street NW, Washington DC. (1/2 block from U Street Metro on the Green & Yellow lines)
5:00 pm Registration Begins
5:30 – 6:15 1st Section
6:15 – 6:30 15 minute break and switch sections
6:45 – 7:30 2nd Section
7:30 – 7:45 15 minute break, gather in auditorium for panel discussion
7:45 – 8:30 Panel Discussion with photographers and assistants
9:00 Must be out of facility.
This will be a very busy evening so all students must plan on arriving on time.
Students/APA contributor and supporter levels $25; General Public $35;
APA Leader, Professional, and Associate levels – FREE
Space is limited, REGISTER HERE to guarantee your spot.
– POSTPONED UNTIL DECEMBER! MORE DETAILS TO COME –
Some call it a slide show, some call it a salon, we call it a show-off.
10 APA members x 10 minute blocks to use however they’d like- a behind-the-scenes look of a recent shoot, some personal work, editing help, a new video– It’s totally up to the photographer.
Here’s how it works:
- APA members only get advanced dibs to show work. Please email email@example.com to rsvp. Any unused spots will be made available at the event to anyone interested.
- The first 10 replies are in. After that, we’ll squeeze in as many as we can until the library kicks us out.
- Email matt your images in advance (aim for 1800 pixels wide for horizontal images and at least 1200 pixels tall for verticals) so we can get them queued up. Dropbox or .zip file is fine.
- Think about what you want to get out of the presentation. If you want feedback, ask for it in advance. If you want to practice presenting in front of people, let us know.
Other Things to Keep in Mind:
- The more the merrier. Please invite anyone to come who you think might be interested. This is a FREE event. However, it’s likely that only APA members will be able to present.
- Be respectful. This isn’t an opportunity to shred someone’s work. We are here to help each other.
- Plan to stay the entire time. The last presenter shouldn’t be presenting to an empty room.
- Video is fine, we’ll have speakers available, just make sure that it’s in an easily readable format.
- If you sign up to present, please stick to it. Otherwise it just screws everything up.
Thursday, October 23rd at 6:30 pm.
WhereNortheast Library 330 7th Street NE (basement conference space) Washington, DC 20002 There is usually free parking to be had and the Union Station Metro is a few pleasant blocks away. THIS IS A FREE EVENT AND OPEN TO THE PUBLIC.
The first thing you might notice is that we’ve moved the site over to a .org, where it belongs. This reflects our status as a 501(c)6 professional organization with a mission to help support professional photographers. With a completely new interface, this modern design is much easier to read and find out what APA is doing across all of our chapters. News, events, articles and more now appear in a tiled format to make browsing much faster. (We’re visual people, after all.)
It’s now easier than ever to find and take advantage of all your professional discounts and member benefits. Additionally, we have simplified and condensed our membership levels to make joining easier and to give our members the benefits that are right for them.
Another highlight of the new apanational.org will be new a partnership with Behance to host enhanced photographer profiles. This will complement, but not replace, our valuable “Find a Member” feature and makes it easier for clients to find YOU.
But, as we all know from Uncle Ben, “With great power comes great responsibility.” All of these great new changes will require a teeny bit of work from you. If you’re a current member, you’ll have to log-in and update all of your information again. Think of it as some spring cleaning.
To do this, visit: http://firstname.lastname@example.org, follow the instructions, and if you’re on the monthly plan, re-enter your billing info. (Need a little incentive? The monthly payment will now actually be cheaper than before!)
If you’re not already a member, now is the absolute best time to join. We’re offering a 20% discount for anyone who joins by May 16th! That means that the most basic level starts at $40 for the first year. That’s about the same as a large fancy latte at Starbucks. (Without tip, of course.)
As with any website launch, there might be a few bumps in the road. Please be patient with us as we work to make your membership a more valuable asset to your career. Feel free to email matt [at] apadc.com if you need any help and let us know what you think.
Share the news on twitter with @apanational or #joinAPA and bask in the glow of an interconnected world.
Are you an APA Professional member with a story to tell? Let us feature you on our website. Email matt [at] apadc.com to find out how.