Photo Assistant Workshop, Part II, February 28

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APA|DC’s Assistant Training Workshop, Part 2 of 3, 2/28, Silver Spring.

One of the most time-honored ways of learning to become a photographer is through assisting other photographers. While it’s a great way to learn the ropes, there’s a base level of knowledge that each assistant should have. This all-day workshop will cover the bases for most commercial or editorial shoots with a budget of under $10,000.

Picking up where Part 1 left off, we’ll jump right into the mix with this fully packed Saturday worth of information, tips, and ideas. We’ll be working at Photogroup/D.C. Studios in Silver Spring, the largest dedicated rental photography studio in the region with Profoto gear supplied by ROOT(EQ) and additional gear courtesy of f8 rentals.

As with part 1, students will be broken into two groups. Group A will learn the ropes in a studio environment, with a focus on larger modifiers, stands, and set management. Group B will learn about assisting in an office-type location, focusing on learning how to work efficiently and safely in a client’s space. The two groups will then switch so both groups get experience in both situations. After lunch, provided, we will have a short Q&A and a quick look at additional kinds of equipment that you might encounter on location. Afterwards, we’ll watch a live shoot unfold with a photographer and experienced assistants, make-up artist, models, and “client” on set.  Students will be pulled in to help at various points and everyone will help to strike the set.

THIS WORKSHOP IS LIMITED TO 20 PEOPLE – REGISTER TODAY!


 

EVENT DETAILS

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Saturday, February 28th, 10 am to 5:30 pm.

PhotoGroup, Inc/ D.C. Studios
8040 Georgia Avenue
Silver Spring, MD 20910

$60/current APA members; $75/general Public. Advance Registration Required.

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 Schedule

10am     Event begins at 10 am with check-in, coffee, group assignment and introductions.
10:30     Hands-on experience with lighting equipment, grip equipment, and more in both studio and location environments.
12:45      Lunch (provided)
1:30        Q&A and look at additional equipment.
2:00       Live Shoot, including scouting, multiple set-ups, stylist and more.
5:00       Strike set(s). Room is returned to original condition. Informal Q&A.
 

* As per our usual, there is very likely going to be a social event occurring afterwards. Stay tuned for more information.

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REGISTER HERE 

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Special Thanks to Our Location Sponsor,

PhotoGroupANDdcstudiologo

And Our Profoto Lighting Sponsor:

Print

 

 

And our Equipment Sponsor:

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Creative Industry Happy Hour – MEMBERS ONLY

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Please join us for this MEMBERS ONLY event on Tuesday, February 17th at Local 16

We know that one of the hardest things in this business is to meet and network with the creatives who license and use photography. APA|DC has teamed up with our peers at the DC chapter of ASMP to help you do just that! We’ve invited members of the DC Ad Club, AIGA, and the Association of Women in Communications, as well as other specific members of the advertising, design, and publication industries to be our guests at an informal, creative industry happy hour on February 17th, in DC. This is a fantastic opportunity to meet the people who use photographs on a weekly basis and who, more importantly, hire photographers.

This is an informal happy hour and the purpose is to get everyone to meet each other.

Here are some quick tips:

  • This is not the time and place to show off your images. (That comes later.) Bring your business cards but leave your promos, iPads and portfolios at home.
  • Art Directors often say that they want to like the photographers that they hire. Be the kind of person that you would want to hire.
  • Don’t lead with your business card. If you talk to someone and find you have a connection and/or could have a mutually beneficial business arrangement, by all means swap information.
  • Rehearse your elevator speech. Remember the key words and concepts that you want to convey– what makes you different, what your interests are, etc.– and practice saying them over and over in a slightly different way each time. This way you’ll have something to say but it won’t sound like a sales pitch.
  • Above all else, be positive. Enthusiasm is contagious. Always talk about your successes, not your failures.

 

The $15 ticket price covers one drink, light fare, and automatically buys a drink for a creative. Sorry, no guests at this event– this is your membership working for you!

 

When

Tuesday, February 17th, 6 – 9 pm

Where 

Local 16
1602 U Street NW
Washington, DC
 

Price

$15, which includes light far and one drink ticket.

RSVP HERE

 

 

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Magic Hour Happy Hour – January 17

January MHHH

 

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And….. Welcome to the New Year!

We’re all bubbling with new ideas and great plans for 2015, so let’s get to it! (Or, at least talk about it over drinks.)

This month we’re going to peer into the future at the Looking Glass Lounge in Petworth. It’s a time to meet other photographers, do a bit of catching up, and figure out how to navigate the upcoming year.

 

When

Tuesday, January 20th, 6 pm to 8 pm-ish

Where

The Looking Glass Lounge
3634 Georgia Ave NW
Washington, DC 
Nearest METRO – Petworth/Georgia, on the GREEN & YELLOW (“yellow”, in case you can’t read it.)

Why

Start creating a buzz around your work!
 
 
#30#

January 13th Coffee Break

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We here at APA|DC never like to sit still. We like to mix it up and try new things. Having said that, we’re trying out a new event that involves… well… sitting around and talking.  In addition to our regular happy hours, we’re going to occassionally organize an afternoon coffee break to give all of you a chance to stretch your legs, look at the world from a slightly different perspective, and talk about a topic that is relevant to what we do as self-employed photographers.

On January 13th, please join us at the Kogod Courtyard (that’s the awesome covered space between the Portrait Gallery and the American Art Museum) for some coffee and a very casual discussion about your new year’s goals and resolutions. We’ll talk about some organizational, emotional and creative strategies and figure out how we can help each other succeed. Afterwards anyone interested can go see the very cool Richard Estes exhibit at the Art museum as a group.

If you work downtown, spend your lunch with us!

When

January 13th, 11:30 am – 1:30 pm

Where

The Kogod Gallery, enter either the National Portrait Gallery and the Museum of American Art
8th and F Streets, NW
Washington, DC 20004

Why

You work hard, you need a coffee break.

APA|DC 2014 Holiday Party

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PARTY!

You’ve worked hard all year–  marketing, negotiating, shooting, processing, billling, [repeat].  You must be all tuckered out! Now it’s time for us to take care of you.

Please join us on Tuesday, December 30th at the Madhatter in Dupont Circle for a New Years Eve (Eve) celebration of our chapter and our members. Bring a guest and enjoy some light food and a few drinks on us. We’ll be sharing our members’ work, catching up on the past year, and making a few resolutions for the new one.

But, we need your help with decking the halls! Send us 5 of your favorite images from 2014 and we’ll put ‘em up on the big screen for all to see. Please size them at 2000 pixels on the horizontal axis and send them as a .zip file to Erikia (director@apadc.com).

When

Tuesday, December 30th, from 6 – 9 pm.

Where

Madhatter
1319 Connecticut Ave NW
Washington, DC
(nearest METRO – Dupont on the Red Line)

Who

APA members and one guest.

APA|DC Photographer’s Survey: Using Assistants

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If you’re a professional photographer who uses assistants, please help out the industry by taking a moment to fill out this ANONYMOUS google survey. The responses will be used to help with assistant training and help to educate everyone in regards to going rates and common practices. The results will be made available at a later date.

 

 It should take less than two minutes and your help is very greatly appreciated. Please share this with your peers!

 

TAKE THE SURVEY HERE!

 

November 2014 Featured Member: Tracey Brown

14-133-082When you meet Tracey Brown the first thing you’re likely to do is smile. This is probably because she was smiling first and once you see it, you just can’t help but join in yourself. It’s just one of those things. Such was the photo shoot and interview.  A commercial and editorial shooter, Tracey photographs people and building equally well, an enviable skill. Her very graphic style is a natural fit for her many corporate, medical and architectural clients, yet it complements, rather than overpowers, the subject’s personality. The shoot took place in her fantastic studio on the third floor of an old factory in Baltimore– one of those with incredibly high ceilings and the old wooden floors that most of us can only dream about calling our own. The space is light and airy with just enough eclectic props to make it feel personable but without the slightest sense of clutter.  It’s the kind of place that just makes you want to create images…

Photos and text by Matthew Rakola

 

Okay, first question. Tell me about Paper Camera. What’s in a name?

I decided on the name Papercamera, as I was looking for a name that fit my business and was memorable.  My name is unfortunately very unmemorable!  Papercamera to me describes what I do, as I’m working with a camera, but my images get translated into annual reports, brochures, magazines, and the like.  It’s also a nod to my background in Studio Art, which is what I studied in college.

 

So you studied studio art in college – what led to the transition to photography? Do you ever wish you had gone a different route?

I studied everything in college- drawing, photography, painting, ceramics, printmaking.  I would say that my twin passions were photography and drawing, but photography made more sense as a career, since I wasn’t interested doing illustration commercially.  I don’t have any regrets over the way anything turned out, and I’m happy with the direction of my career.

 

Do you think that this background has influenced how you shoot? Can you see any similarities, stylistically between how you illustrate and how you shoot? Composition? Color Palette? Lighting?

Yes, I believe it does.  In both drawing and photography, I am drawn to the effect of light and contrast, as well as texture in my work.    A good image to me is where the light works as a player in the image, setting the scene and creating the feel of the finished image.  I think that’s what draws me to architectural and interior work especially, but I try to use it in all of my work.

 

how did you find work when you were starting out in the business? And, is it different than how you find new clients now?

I’m sure I’m not the poster child of how to run a business!

14-133-025I found work in unexpected ways when I was starting out.  Sometimes, I would get a job referred to me from a photographer I assisted when the job was too small for them.  I would also research clients I wanted, ones I thought I would be a good fit for and contact them and try to meet and show them my work.  This is so unpredictable though.  Sometimes, I would come out with a good feeling and never hear from them.  Other times, I would hear from them months later and get a small “tester” job to see if I was a good fit with them.  I would also do mailings to keep my work in front of people I was interested in working with.

I definitely think I find clients differently now.  This is partly because I’m more experienced at it and understand the business end of things better, and partly because of where I am in my career.  I think making connections with people is still critically important, but I think social media is also important because it’s a great way to get seen and keep your work in front of people.  It’s definitely still a multi-pronged approach.

 

So a mysterious benefactor hands you a blank check and tells you to spend two weeks on any project you’d like, what would you shoot?

I’m not sure if I need a blank check to do this, but I would love to photograph the old mills surrounding my studio that aren’t rehabbed yet.  I love all of the textures, the light, the history of these places.  They definitely have personalities that I like to document, sort of like portraits of places.

[Too bad the blank check couldn’t buy me a building!  Or access to places.]

 

Hey, why not? When we were shooting we talked about how we both loved to have a shooting space to call our own, even if that’s not where we make the majority of our pictures. What kind of building would you buy? And what do you think it says about you?

I would definitely buy an old industrial building, as I love the character of old buildings.  There’s just something about the quality of the materials used, and the attention to detail in these older buildings that is missing in so many structures.

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So what do you think that says about you?

I think it says that photographers generally enjoy having interesting locations to work with!   (laughs)

Seriously though, I think it says that I appreciate the built environment, especially when done well.  These spaces often have great light, because the builders wanted to bring in as much daylight as they could to light their space, since artificial lighting wasn’t the best at that time.  These spaces tend to be a great combination of wonderful light, great textures, and solid construction.  These spaces often have great nooks and crannies that are great to explore.  I like exploring and working with what I find.

 

You started your business in 2000. If you could text message your younger self, and offer one piece of advice, what would it be?

14-133-053I think I would tell my younger self to position myself for growth.  I became a photographer because I am passionate about the art, not because I’m a business person.  In the beginning, I knew less about running a business than I do now, and getting any type of work was a big deal to me.  I would text myself the importance of how to price myself, when to start passing on certain jobs to be open to other opportunities, and just the importance of doing what you’re good at and outsourcing other tasks, rather than trying to perform every aspect of my business, so I can focus on the things I am essential for.  I think that these things help one do more of the type of work they want to do.

 

Last one: three words that describe you as a photographer. 

Creatively. pursuing. perfection.

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See more of Tracey’s work at www.papercamera.com

APA|DC Photo Assistant Workshop, Part 1: Introduction

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One of the most useful ways to start a career in photography is by beginning as an assistant. But, the common problem persists, how do you begin your career as an assistant with no experience as an assistant? APA|DC is offering a 3-Part series on assisting to help interested students and new photographers make the transition. While no amount of workshop instruction can replace on-the-job experience, each session builds on the previous one and covers a comprehensive list of topics, ensuring that participants are introduced to standardized material, appropriate for each level.

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Part 1 of the series is a basic introduction to assisting, comprised of a gear demo, presentation on roles and responsibilities, and a panel discussion with veteran photographers and seasoned assistants. It is designed for people who are new to the photography world and have no or little experience on a photography set. We’ll cover the basics– the sorts of things that you need to know whether the project is studio-based, architectural, or location portrait.

 

Attendees will immediately break into two groups  for two 45-minute sessions of cursory- yet very fast-paced- information about the real world of assisting. There will be a lot of ideas, tricks, and know-how packed into these two sessions– attendees will want to take notes.

•  The 1st section will give students a look at (and feel for) some of the basic photography gear that they would be likely to encounter on a small photography set, from cameras to lighting gear to grip equipment, courtesy of f8 Rentals. We’ll cover the proper way to wrap a cable, set a light, and secure a set as well as many other fundamental skills.

•  The 2nd section consists of a presentation covering the rights, responsibilities, and general etiquette for assistants. We’ll go over an assistant’s tool bag, location etiquette, roles and responsibilities, and some strategies for billing and invoicing.

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After the two sections conclude, we’ll all come together for a panel discussion with photographers Renée Comet, Jon Feingersh, and Max Hirshfeld, and several experienced assistants to hear stories, opinions, and thoughts on how it all comes together. Hear firsthand what photographers look for in assistants, what some going rates are, and a few anecdotes from the field.

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Thursday, November 20th, 1200 U Street NW, Washington DC. (1/2 block from U Street Metro on the Green & Yellow lines)

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Schedule

5:00 pm             Registration Begins

5:30 – 6:15          1st Section

6:15 – 6:30         15 minute break and switch sections

6:45 – 7:30         2nd Section

7:30 – 7:45         15 minute break, gather in auditorium for panel discussion

7:45 – 8:30         Panel Discussion with photographers and assistants

9:00                    Must be out of facility.

This will be a very busy evening so all students must plan on arriving on time.

 

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Price

Students/APA contributor and supporter levels $25; General Public $35;

APA Leader, Professional, and Associate levels – FREE

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Space is limited, REGISTER HERE to guarantee your spot.

 

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#30#

Show-Off-October 23rd

 

 

 

 

 

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– POSTPONED UNTIL DECEMBER! MORE DETAILS TO COME –

Some call it a slide show, some call it a salon, we call it a show-off.

10 APA members x 10 minute blocks to use however they’d like- a behind-the-scenes look of a recent shoot, some personal work, editing help, a new video–  It’s totally up to the photographer.

Here’s how it works:

    • APA members only get advanced dibs to show work. Please email matt@apadc.com to rsvp. Any unused spots will be made available at the event to anyone interested.
    • The first 10 replies are in. After that, we’ll squeeze in as many as we can until the library kicks us out.
    • Email matt your images in advance (aim for 1800 pixels wide for horizontal images and at least 1200 pixels tall for verticals)  so we can get them queued up. Dropbox or .zip file is fine.
    • Think about what you want to get out of the presentation. If you want feedback, ask for it in advance. If you want to practice presenting in front of people, let us know.

Other Things to Keep in Mind:

    • The more the merrier. Please invite anyone to come who you think might be interested. This is a FREE event. However, it’s likely that only APA members will be able to present.
    • Be respectful. This isn’t an opportunity to shred someone’s work. We are here to help each other.
    • Plan to stay the entire time. The last presenter shouldn’t be presenting to an empty room.
    • Video is fine, we’ll have speakers available, just make sure that it’s in an easily readable format.
    • If you sign up to present, please stick to it. Otherwise it just screws everything up.

 

When

Thursday, October 23rd at 6:30 pm.

Where

Northeast Library
330 7th Street NE (basement conference space)
Washington, DC 20002
There is usually free parking to be had and the Union Station Metro is a few pleasant blocks away.
 
THIS IS A FREE EVENT AND OPEN TO THE PUBLIC.

Magic Hour|Happy Hour – October 15, Sauf Haus

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By now the nights are really starting to get chilly and that can only mean one thing– Oktoberfest is upon us!

Naturally, we couldn’t pass up an opportunity to celebrate this month’s happy hour in one of DC’s newest beer halls. So, we would pleased as punch if you could raise a stein with us on O(k)tober 15th at the Sauf Haus in Dupont Circle. Prost!

When

Wednesday, Oktober 15th, 6 – 8 pm 

 

Where

The Sauf Haus Bier Hall + Garten
1216 18th Street NW
Washington, DC 20036
 
nearest METRO – Dupont Circle on the Red Line.
 

Why

Because you work so hard and deserve a break.