October 2017

Blink Bid Event / Nov. 7th

 

Join us on Tuesday, November 7th at Dupont Underground for an evening with Lou Lesko from Blink Bid. Add a business related event to your FotoWeek schedule!

Where:

Dupont Underground (Entrance next to the Starbucks on the north side of the circle)

When:

Doors open at 7, presentation starts at 7:30

Price:

Tickets for APA Members: $10.00, Tickets for Non-Members: $15.00

You can purchase your tickets HERE.

 

About the event:

LANDING A JOB IN THE CURRENT PHOTOGRAPHY MARKET

The photo industry is going through radical changes. Getting a commercial photography job requires more savvy than ever. You need to know how to write treatments, produce library shoots, and understand the future of usage licenses.

BlinkBid founder, Lou Lesko will be presenting a hardcore, no-holds-barred practical seminar on the expectations for landing a job in the current market. He will present a real world brief from art producer Suzee Barrabee, formerly of Goodby, as well as the treatment and the three versions of the bid it took to win the job.

After the event, the entire presentation will be available to everyone to use as reference for your own jobs. If ever there was an opportunity to get a true view of the industry, this is it.

About Lou:

Lou Lesko is an American entrepreneur who began as a photographer and writer. He started by shooting pictures in the fashion industry and then expanded his métier to include photojournalism so he could travel to splendid places on someone else’s dime. His work has been published worldwide and has been recognized as “pretty gosh darn good” by a few award bestowing associations.

He is a graduate of the University of Southern California’s writing program, a Lowell Thomas Award winner for photojournalism, and a former editor at National Geographic Assignment. His latest project is BlinkBid, the world’s best bidding and production software for creatives.

 

 

2017 APA|DC Portfolio Reviewers

Reviewer Biographies

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 Jill Foley, Photo Editor, AARP & National Geographic Science and Books

Jill Foley is an independent photo editor in the Washington DC metro area. Currently, she edits for AARP and National Geographic Science and Books. She has previously edited pictures for Discovery Communications, Smithsonian Magazine, and Education Week. She is a graduate of Boston University’s Masters in Photojournalism program, an alum of the Kalish Visual Editing Workshop, and an active member of Women Photojournalists of Washington (WPOW).

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Caroline Sheen, Photography/Art Editor, Air and Space/Smithsonian Magazine

Caroline has been the Photography/Art editor for AIR&SPACE/Smithsonian magazine since its inception over three decades ago.  In that role, she contributes to the look and feel of the publication, known among aviation journals for its visual taste and impact.

While the subject of A&S/Smithsonian is limited to aerospace, her background and experience as an editor in the magazine publishing business is not.

Prior to A&S magazine, she was a Photo Editor for the National Geographic Book Division and Traveler magazine. She graduated from Arizona State University with a Bachelor of Fine Arts degree in Graphic Design and is an alum of the Missouri Photo Workshop. She began her career as a shooter for a small town newspaper in Vermont, later moving to NYC as freelance photographer. To this day she keeps her hand in the craft, having recently toured with the Collings Foundation’s Wings of Freedom barnstorming tour of restored WW II bombers and fighters to produce the images used in that story.

A founding member of the International Society of Aviation Photographers, she served on its Board of Directors for 12 years, still active with the organization. She has judged numerous photo contests over the years, and been involved with various photo workshops including the Maine Photo Workshop. (now Maine Media Workshops and College)

A student of the photographic arts, she maintains an extensive collection of photography books and has a deep appreciation for the greats and early masters of the form to share with the current generation of working photographers.

Ever the adventurous photographer/editor, she has flown with the Patriots formation jet demonstration team and hop rides in a wide variety of vintage and classic airplanes in search of images.  Her love of both flight and photography are infectious. She lives outside Washington, D.C with a house full of evocative images and a Maine Coon, Amelia.

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David Sanchez, Associate Creative Director, Creative Studio

David Sánchez is Associate Creative Director for Creative Studio, a full-service multidisciplinary group that brings ideas into the market and creates powerful brand experiences, products and services that are results-focused communication strategies and programs for our clients at APCO Worldwide.

Within Creative Studio, his role allows him to work with selected number of clients such as Exelon Corporation, IKEA, Intuit, The Coca-Cola Company, CSX, Pfizer, Merck, eBay, GSK, Mars Incorporated, Exxon Mobil, Freddie Mac, Lockheed Martin, United Airlines, Microsoft, MasterCard Worldwide, Nike and most recently Danfoss Group.

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Tina Caye, Creative Director, Capital One

I believe life is meant to be an adventure.

My life and career path has been nothing short of that. I come from humble beginnings in a tiny town of 750 people in Southern Illinois where I left to attend Savannah College of Art and Design (SCAD) in Savannah, GA, where I studied Motion Media Design and Dance. I started out freelancing and tending bar while doing odd-job animations and logo designs living in Savannah and then embarked upon my next grand adventure – Hawaii. While there, I worked for a green energy startup and a small advertising agency as Creative Director and fell in love with the job. I’ve been working in that capacity since. I’ve tried it all, from advertising to startups, a healthcare IT firm, government consulting firm and now financial services.

I’ve also recently ventured out to start my own adventure consulting firm, Cavalcade, where I work to make the world a smaller place by helping people get out into the world and explore the unknown with passion and imagination. I believe if we remain curious and passionate, life becomes a story worth telling. I get a real rush out of finding people’s hidden passions and talents and empowering them to do their best work. Leadership is something I take seriously and leading a team is my real passion.

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Cory Lawerence, Creative Content Producer, Discovery Communications

Cory Lawrence is a Multi-Platform Creative Content Producer at Discovery Communications. He works in the In-House Agency producing marketing shoots and creating content for various social media projects. He recently started a consulting business helping photographers market themselves on Instagram. He graduated with a Bachelor of Science in Fine Art from the University of Southern Indiana.

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Kat Scott, Art Director, Fathom Creative

Kat is an Art Director, hand lettering enthusiast and avid Polaroid collector. She received her Bachelor of Fine Arts in Visual Communication from the University of Oklahoma. Following graduation, she worked as a designer, and later, an art director at one of the nation’s largest arts & crafts chains. She was responsible for the concept, coordination, and direction of website and social media imagery, as well as a triweekly email blast reaching over 1.5 million viewers. Currently, Kat is an Art Director at Fathom Creative in D.C., where she brings complex ideas to life through creative designs.

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Jamin Hoyle, Art Director, Freelance

Jamin is a full-time freelance creative & art director based in Washington DC. A graduate of VCU Brandcenter, Jamin has worked for clients large and small in some of DC’s best creative advertising shops. His work has been recognized in Communication Arts, Lürzer’s Archive, the Art Director’s Club Annual, Graphis, Print Magazine, and the New York Times. The first children’s book that he illustrated will be published in November 2017.

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LOUISE SALAS, AD/CD, lms creative, Creator :: Host, Designated Drinker Show

They say that a stranger is just a friend you haven’t met. They say it, but Louise lives it. As an advertising creative director, and the creator and host of the Designated Drinker Show podcast, there’s one thing that she knows for sure, and that’s that there’s always more to discover. More friends to meet and more things to experience. Especially when it comes to great food and drink. To some people, “eat, drink, and be merry” is just an expression. For Louise, it’s an instruction manual for how to live life to the fullest.

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Stacy Swiderski, Creative Consultant & Photo Editor, Freelance

Stacy Swiderski is a Creative Consultant and freelance Photo Editor. Previously she was the Senior Photo Editor at Wonderful Machine, a global photography agency with a network of over 700 photographers, where she worked for 3 years before launching her freelance career. On a daily basis she consults with and advises photographers on all aspects of their work and brand, from creative direction and portfolio development to web site edits and print portfolio production. Before working with Wonderful Machine, she worked in Higher Education as a Photography Professor and as a fine art photographer. She holds an MPS in Digital Photography from The School of Visual Arts and a BFA in Photography from Parsons School of Design.

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Campbell Kawka, Designer/Art Director, ISL

Campbell Kawka is a Sr. Art Director with iStrategyLabs in D.C., a creative advertising agency that specializes in campaigns and content that helps brands grow. Our main clients include Volkswagen, Kroger, Boston Beer Company, and Johnson & Johnson.

Before joining ISL, Campbell studied graphic design at the Rhode Island School of Design (RISD). Upon graduation she held a job as an art director at Ogilvy NY before heading abroad to work with several outdoor fashion brands in Switzerland. When she’s not at her desk sketching concepts or running around D.C. with a photo or video team, she can be found hiking the mountains in Shenandoah or fishing the streams in Pennsylvania with her family.

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Claudia Barac-Roth, Associate Creative Director, Marriner

Claudia has over 20 years of design and art direction experience in New York and local area agencies. She has helped develop and clarify brand identities, created successful marketing tools for business-to-business and hospitality clients, in addition to her success in publishing, retail fashion and non-profit organizations. Claudia has worked for a diverse group of clients, such as, The Ritz-Carlton, Cambria hotels & suites, Choice Hotels, Dannon Inc., Phillips Foods, Sugar Association, Campbell Soup Company, Marriott Hotels, Pace Salsa, V8 Beverages, Flavia, SeaWatch, Coca-Cola USA Fountain, Perdue Foodservice, Sara Lee, Sodexho, Betty Crocker, Rich’s, Redbone Foods, Simon & Schuster, Macy’s and Hershey’s.  She seeks inspiration from the multi-ethnic background she comes from and searches for creative solutions that link the advertising promise to the design performance and make both work in harmony for a bold, strong communication piece.

Her work has won awards including Print, AGA, HOW, GDUSA and Addy’s Regional and District II.

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Gretchen Carswell, Creative Director, MDB Communications

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Nicole Cantarella, Associate Creative Director, Montgomery County Economic Development Corporation

Nicole and art have always gone together, like peas in a pod. As a little girl, she loved to color and create books and posters using any art supplies she could find. Today, she uses her creative mind to help the marketing team brand MCEDC, including the website and identity system, conceptualizing for print and digital, and developing collateral and tradeshow materials. She’s a visual thinker with a passion for art direction, storytelling, and design.

Her experience includes work at advertising agencies, in-house creative and design studios, working for companies including GMMB, Discovery Communications, Johnson & Johnson, Nestlé, AARP and Toys ”R” Us.

A graduate of the Corcoran College of Art + Design, Nicole is excited to tell the story of Montgomery County through marketing initiatives, outdoor campaigns, branding, and social. She lives and works in the county, and enjoys finding new parks and exploring hot spots around town like RIO Washingtonian Center and Downtown Crown.

She lived overseas for most of her childhood as the daughter of a State Department Foreign Service Officer — not many kids can say they’ve lived in Belgium, Canada, Chad, Djibouti, France and Mexico. Being a child of the world helped Nicole gain a different perspective and appreciate diversity. But the one place that always felt like home was Montgomery County. She’s happy to be back to raise her kids in a county that has top schools and values diversity.

Professionally, she plans to join the Art Director’s Club of Washington, DC and AIGA, a professional association for designers. Personally, she still loves to color with her kids.

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Julie Hau, Associate Photo Editor, National Geographic Magazine

Julie Hau has worked as an editorial and commercial photographer in the US and and abroad. In 2016, she transitioned over to photo editing, first working with the art department at Harper’s Magazine and Viewfind.com before taking on her current full-time position as an associate photo editor for National Geographic magazine. She lives in Arlington, Virginia with her husband and baby girl.

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Kai Fang, Executive Creative Director, Ogilvy Washington

Kai Fang joined the Ogilvy Washington office in 2015 to lead a world-class, award-winning creative department and spark a creative renaissance at one of DC’s premiere content & social agencies. He is responsible for setting the creative tone and maintaining the standard and quality of the creative work across the office. With nearly two decades of agency experience developing digital and traditional communications for both Fortune 500 companies and leading advocacy groups across the country, Kai specializes in developing compelling content that engages audiences. Kai is the lead creative on the content development for the American Chemistry Council’s ‘Plastics Make It Possible’ campaign as well as launching Ogilvy’s Center for Innovation and Creative Technology, resulting in FEMA’s first virtual reality experience, Immersed, which helps Americans visualize flood risk in a new and innovative way.

Prior to joining Ogilvy, he was the creative lead at Digital Management Inc. in Washington, DC and the chief creative officer of Big River in Richmond, VA. His vita also includes tenure at agencies such as Mullen, BBDO, and Arnold Worldwide.

Kai is nationally recognized for conceptual and strategic development of large, fully integrated advertising and branding campaigns with proven expertise in emerging media, user experience, ideation, app development, content + social engagement and new business development. Client experience includes McDonald’s, Choice Hotels, AT&T, Wachovia, T.J. Maxx, Five Guys and ExxonMobil.

Mr. Fang has also served as adjunct faculty at Montgomery College, Maryland College of Art & Design and The Creative Circus.

Kai’s creative work has appeared in Communication Arts, One Show, Adweek, Creativity, Clio’s and the Emmy’s. In addition to judging this years Baltimore Addy’s, he has served as an awards show judge for The Dallas Society of Visual Communications and The Philly Golds.

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Shawn Huddleston, Creative Director, Rosetta Stone

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Bill Cutter,Creative Director, SmithGifford

Bill has been in the advertising world for 35 years, the last twenty in the DC area. He has led creative teams at agencies in Atlanta, Los Angeles, Chicago, Detroit and Washington, DC working on clients like Amtrak, Norfolk Southern, The Washington Post, Mazda, PBS, L.L. Bean, MyEyeDr. and The Nature Conservancy. Originally from Detroit, Bill is a graduate of the College for Creative Studies located in the Motor City. When not working, he spends his time traveling overseas, enjoying a nice glass of wine. Maybe two.

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Kevin Richards, Chief Creative Officer, Subject Matter

Kevin leads Subject Matter, a creative advocacy agency in Washington D.C., building their work on substance and the art of persuasion. His job is to inspire cross-disciplinary experts in developing strategic ideas — everything from traditional advertising and design to guerilla tactics and digital experiences. His true talent lies in crafting campaigns on a simple and memorable human truth. Kevin’s work engages audiences, generating results for clients and hardware for the agency. Ask what he’s proudest of and he’ll answer, “working with good people who push for great work.”

Jason Free, Director of Creative Production, Subject Matter

Jason conceives, shoots, edits and produces videos, 3D animation and motion graphics for the firm’s diverse clients. His work before joining Subject Matter included time on the road with the band U2, creating tour visuals for their 360 World Tour and co-editing their 2007 feature-length concert film, “U2 3D.” He’s also created marketing videos for Apple in Cupertino. Before working with Apple and U2, Jason worked with director Mark Pellington, helping produce the film The Mothman Prophecies as well as producing and editing music videos for Kings of Leon, Bruce Springsteen and Dave Matthews. Jason got his start working in the feature film creative department at The Walt Disney Studios in Burbank after graduating from The University of Southern California.

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Jeff Campangna, Photo Editor, Smithsonian Magazine

Jeff Campagna is a photography editor at Smithsonian magazine and has been with the magazine since 2004. He’s collaborated on numerous award-winning projects, receiving recognition from American Photography, SPD, BOP and the World Press Photo Awards. Jeff regularly contributes arts and culture pieces to Smithsonian.com. He is an award-winning songwriter and a graduate of Bucknell University.

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Anna Marina Savvidis, Photo Director, Washingtonian Magazine

Anna Marina Savvidis is the photo director at Washingtonian magazine. Prior to joining Washingtonian, Anna worked in the photo departments at SeventeenREDBOOKDr. Oz THE GOOD LIFE and most recently, Rachael Ray Everyday magazine in New York City. She holds degrees in magazine journalism and studio art from the University of Maryland. When she’s not art directing or producing photo shoots, you can find Anna home in Gaithersburg with her husband, surrounded by 30 underutilized cookbooks and a nook full of semi-thriving plants.

Second Annual Portfolio Review

APA|DC Second Annual Mid-Atlantic Portfolio Reviews

This is an acceptance only portfolio review for professional commercial and editorial photographers at Dupont Underground in the heart of Washington, DC. This is a once-a-year opportunity to share new work and meet with creatives from around the mid-Atlantic, one-on-one. Afterwards, stay to hang out in the Underground for a social hour with the reviewers.

Each participant will have (3) 17 minute reviews with some of the top creatives in the region from organizations and companies including AARP, Discovery, Ogilvy, Capital One, Washingtonian Magazine, Smithsonian and more. There is a possibility that additional review slots will become available, a la carte, in October.

WHEN        October 18th – 6:30 – 9:00. First reviews begin promptly at 7 pm.

WHERE     Dupont Underground, 19 Dupont Circle NW, Washington, DC. Entrance down the red staircase next to Starbucks.

PRICING    $75 for Professional/Leader level APA members; $95 for other APA members: $125 for the general public. (Refunds may be given on a case by case basis.)

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The Reviewers (alphabetical by company):

1. Jill Foley – AARP

2. Caroline Sheen – Air and Space Magazine

3. David Sanchez – APCO Worldwide

4. Tina Caye – Capital One

5. Cory Lawrence – Discovery

6. Kat Scott – Fathom Creative

7. Jamin Hoyle – Freelance

8. Louise Salas – Freelance

9. Stacy Swiderski – Freelance

10. Campbell Kawka – ISL

11. Claudia Barac-Roth – Marriner Marketing

12. Gretchen Carswell – MDB Communications

13. Nicole Cantarella – Montgomery County Economic Development Corporation

14. Julie Hau – National Geographic

15. Kai Fang – Ogilvy Washington

16. Shawn Huddleston – Rosetta Stone

17. Bill Cutter – Smith Gifford

18. Kevin Richards + Jason Free – Subject Matter

19. Jeff Campagna – Smithsonian Magazine

20. Anna Marina Savvidis – Washingtonian Magazine

See Reviewer Biographies

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There are several steps in the process, so please read and follow each step completely. Questions? Email Erika Nizborski at director@apadc.com or Jason Hornick at jason@apadc.com

Step 1) Submit your Website for Consideration.

In order to keep these reviews as competitive as possible, all participants are required to submit their websites for acceptance into the reviews. Website reviews will be conducted by an affiliated APA chapter representative and participants will be notified within 24 hours of submitting whether or not they have been accepted. If you were accepted to the review last year, no need for this, go straight to Step 2. 

Submit your website to: events@apadc.com at any time for review. There is no application fee.

Step 2) Register.

Upon acceptance, register as soon as your membership allows (i.e. Pro and Leader levels on 9/25.) There are a limited number of attendee slots available.

CLICK HERE TO REGISTER.

Registration Period Dates:

•  Professional & Leader level APA members – Monday, 10/2 and later;

• Other APA membership levels – Wednesday, 10/4 and later;

• General Public – Monday, 10/9 and later.

Step 3) Choose your Reviewers.

After registering, we will contact you to choose your top 5 preferred reviewers the week before the event (we are still confirming reviewers). Choices will be awarded in the order you register.

Registration ends at midnight on October 13th. Final schedules will be sent to attendees by Monday October 16th at the latest. We will do everything we can to accommodate participant’s selections but we cannot guarantee specific reviewers.

Step 4) Preparation

We will share tips and strategies leading up to the portfolio reviews as well as updates to our list of reviewers via our social media. Please follow us!

Step 5) Attendance

The reviews will begin promptly at 7 pm. Dupont Underground is in the heart of Dupont Circle, located down the stairs to the right of Starbucks. There is garage parking nearby, as well as easy access to METRO’s Dupont Circle Station via the RED line. Please give yourself time to come in and get settled before the event begins. The venue is literally on Dupont Circle with many food options around. Drinks will be available for purchase at the bar in Dupont Underground.