In this ever-changing market there is no single “magic bullet” method to reach your target audience. The days of massive e-promos are over, with so many photo editors, art directors and art buyers opting out of the giant list services. Print pieces find their way into the trash as often as not, and face-to-face meetings are increasingly difficult as potential clients just don’t have the time to talk. So how do you get yourself in front of the right people? This program, designed specifically for the DC market, will help you find the right clients while making sure the right clients find you.
Suzanne Sease is an industry-respected consultant and branding expert who has spent the last decade working with many of the country’s top photographers to help them achieve their goals. Before striking out on her own, she established the art buying department at The Martin Agency and has also worked with Kaplan-Thaler, Capital One, and Best Buy. She is published in the British Journal of Photography, Photo District News, Resource Magazine, and is a regular contributing writer on aphotoeditor.com
This program is designed for photographers who need help matching themselves up with their ideal clients. In the first half of the program Suzanne will cover ways to identify and reach out to the right people who will hire you in a personal, brand-based marketing approach. The audience will also get insights and anecdotes from art buyers about what photographers should and should not do when reaching out to them.
The second part of the program addresses the age-old question- how can you make sure the right people find you? As a case study, Suzanne will use a recent art buying experience with a large corporation who was looking for photographers in the DC/VA/MD area. She’ll share what she discovered and discuss how it can help you make sure you are found for the right projects.
November 7th, 6:30 pm – 8:30 pm
Location:The West Penthouse 1301 K Street NW Washington, DC Closest METROs: Farragut North on the RED Line; McPherson Square on the ORANGE and BLUE lines.
APA/ASMP/ASPP/NPPA/WPOW member + students : $10 online/$20 at the door. General Public : $15 online/$25 at the door
HUGE THANKS to Rob Haggart of aPhotoFolio (and www.aphotoeditor.com) for sponsoring this event.