What’s Working Now – Photographers Share Their Success Stories
The internet is full of marketing gurus and consultants telling creatives how to successfully market their businesses: “Blog about this”, “Connect with that”, “share everything”!
The question is, How do you define “successful marketing”? Page hits? Portfolio call-ins? Bid requests? Getting the job?
Join us on October 22nd, in Chevy Chase, Maryland, for a very frank panel discussion with three regionally based photographers, who are all highly regarded on the national level. This will not be a bullet-pointed presentation on how to become famous, but an honest discussion of strategies that have worked, and more importantly, how they have converted these marketing efforts into getting new work. (Spoiler Alert: No two strategies are the same!)
The session will be moderated by Wonderful Machine producer Craig Oppenheimer, who has liaised on dozens of shoots between various photographers and national clients. He is also known for his occasional posts on www.aphotoeditor.com. We’ll also bring in voices from other creative fields and talk about what gets their attention and what helps them decide who to choose for a project.
Douglas Sonders splits most of his time between DC, NY and LA for both still and video advertising shoots. A giant in the social media realm (14,000 twitter followers, 3,711 facebook friends, and a Klout score of 76), his clients include Apple, Ford, National Geographic, and Rolling Stone Magazine. He has been featured in articles in Photo District News, Digital Photo Pro, Shy Magazine and in advertisements for Adobe, Phase-One, and Intel. He is also a contributing editor at fstoppers.com.
Clark Vandergrift is a location-centric people shooter who specializes in conceptual and narrative imagery. He is known for turning his fine art personal work into paying jobs. He has created images for the likes of Coors, Johns Hopkins, T.Rowe Price, and the Washington Nationals. He lives in Baltimore when not traveling the country on assignment.
Robb Scharetg has been hired by many of America’s leading ad agencies & design firms to create narrative based branding images for their clients for over 20 years. In the process he’s been to over 34 countries and 46 states. Robb was recently selected as one of Archive Magazine’s “Top 200 Advertising Photographers Worldwide for 2012/13”, and was also included in “Book Two – One Eyeland” – a book showcasing the work of some of the best Ad Photographers globally. Robb’s clients include Bank of America, Forbes, Lilly, and Sony. He is based out of Bethesda and San Francisco.
Bronwen Latimer is a photography consultant based in Washington DC. For the past three years she has been advising AARP about photography for its website. She has been the Director of Photography at U.S. News & World Report and at National Geographic Adventure magazines and has served as picture editor at Time magazine and Sports Illustrated. She is also the author/editor of several photography books, published by National Geographic.
Bill Cutter is an advertising veteran, with over 30 years’ experience. He has spent the last 15 years in the DC metro area, and is currently VP, Associate Creative Director at Arnold DC. His past employers include August, Lang & Husak, Adworks, JWT Atlanta, Leo Burnett, and Doner. Bill’s work has been featured in Archive, Communication Arts, and Graphis. His client list has included Amtrak, Mazda, Miller High Life, Norfolk Southern, and Choice Hotels. Bill’s awards include an Obie, and this year has received an Addy and Effie for his work with Acela.
Susan Wetherby is a Photography Manager and Photo Producer at Discovery Communications with a degree in Broadcasting and Film from Boston University. Having narrowly survived the dot-com bubble burst of 2000, she moved from a multi-media editing position with Discovery.com to the in-house ad agency of Discovery where she produces photo shoots along with researching and licensing stock. She has been fortunate to work on exciting campaigns such as Discovery Channel’s Dirty Jobs and American Chopper. And after 12 years, she still does not tire of looking at countless pictures of sharks for Shark Week.
Monday, October 22
6:30pm – 9:00pm (program begins promptly at 7:00pm)
Free Parking is available on-site.
Online (until Oct. 22 at 5 pm) – $15 / $25 / $10 (members / non-members / students)
At the door – $25 / $35 / $15
Light appetizers and drinks will be available.
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