October 2012


Chris Crisman has big plans for his future. So do his clients. At the age of 32, The Philadelphia based photographer has a career that most photographers might only dream of achieving.

Yet, he insists on reaching for a higher plane.

There is good reason for his success. Aside from his consistent marketing efforts, and his appeal to thousands of followers in social media circles, Crisman makes memorable images. He creates instant connections between viewer and subject — and his clients have taken notice. Those would include AOL, Infiniti, Red Bull, Cirque du Soleil, Pfizer, Wells Fargo, and Allstate, to name just a few. He has received recognition in Luerzers Archive, Communication Arts, American Photography, Photo District News, and the International Photography Awards

Crisman will retrace his roots, from his formative years in Titusville, PA, to his steady rise — and current prominence  –as a well-known figure in the Advertising and Editorial fields. As he delves further into the story of his career, we will also hear from his Studio Manager/ First Assistant, Robert Luessen, who will discuss their collaborative and powerful working relationship. This includes time together in the studio, working on marketing together, and traveling and shooting around the world.

Apart from his client list and recognitions, Crisman has achieved a voice and vision that are undeniable — he makes truly stunning and intimate images, in both his commercial and personal works. A quiet moment of reflection in the countryside. A beacon of discovery on a deserted beach. Or, a timeless image, connecting recent pasts to those of decades ago — seamlessly. Almost effortlessly.

Each of the last three years have proven to hold pivotal turning points for his career — affecting both his growth as a photographer, and business owner. Crisman will recount those moments of decision making, and risk taking –which have included leaving behind the familiar in exchange for new territory. This year, he collaborated with other Photographers (Wired UK). He changed representation. He began working with a new retoucher. He’s also added the titles of Director, and Father to his growing role or impressive achievements and personal goals.

2012 has certainly been a non-stop year of work and travel for Chris Crisman. He’ll be rolling into DC for a rare speaking appearance during Fotoweek. Make sure to take advantage of this rare opportunity.

Chris has also been kind enough to offer a 50″ x 24″ signed print to one lucky audience member. 


We will be hosting a silent auction with products from our generous sponsors including LowePro and Think Tank bags, Blinkbid and Nik software, Photoshelter websites, Red River Paper, Lensbaby, and O’Reilly Media!


Click here to view the growing list of  items.


November 15th, 2012. Doors Open at 6 pm, program runs from 7:30 – 9:30 pm.

Josephine Butler Parks Center
2437 15th Street NW, Washington, DC 20009
Nearest Metro: U Street or Columbia Heights (Green/Yellow)

Click Here to Buy Your Tickets Online With Eventbrite!

$15 ($25 at the door)     APA/ASMP/ASPP/EP members
$20 ($30 at the door)   General Public
$10 ($20)                             Students with Valid ID.

Admission price includes entry to the InstantDC / Strata Collective opening the same night.


Questions? Email us at events@apadc.com.
















APA|DC is the metropolitan Washington, DC chapter of the American Photographic Artists organization, a 501©6. Our goal is to establish, endorse, and promote professional practices, standards, and ethics in the photographic and advertising community. 



What’s Working Now – Photographers Share Their Success Stories


What’s Working Now – Photographers Share Their Success Stories

The internet is full of marketing gurus and consultants telling creatives how to successfully market their businesses: “Blog about this”, “Connect with that”, “share everything”!


The question is, How do you define “successful marketing”?  Page hits? Portfolio call-ins? Bid requests? Getting the job?


Join us on October 22nd, in Chevy Chase, Maryland, for a very frank panel discussion with three regionally based photographers, who are all highly regarded on the national level. This will not be a bullet-pointed presentation on how to become famous, but an honest discussion of strategies that have worked, and more importantly, how they have converted these marketing efforts into getting new work. (Spoiler Alert: No two strategies are the same!)

The session will be moderated by Wonderful Machine producer Craig Oppenheimer, who has liaised on dozens of shoots between various photographers and national clients. He is also known for his occasional posts on www.aphotoeditor.com. We’ll also bring in voices from other creative fields and talk about what gets their attention and what helps them decide who to choose for a project.



Our Panelists: 

Douglas Sonders splits most of his time between DC, NY and LA for both still and video advertising shoots.  A giant in the social media realm (14,000 twitter followers, 3,711 facebook friends, and a Klout score of 76), his clients include Apple, Ford, National Geographic, and Rolling Stone Magazine. He has been featured in articles in Photo District News, Digital Photo Pro, Shy Magazine and in advertisements for Adobe, Phase-One, and Intel. He is also a contributing editor at fstoppers.com.

Clark Vandergrift is a location-centric people shooter who specializes in conceptual and narrative imagery. He is known for turning his fine art personal work into paying jobs. He has created images for the likes of Coors, Johns Hopkins, T.Rowe Price, and the Washington Nationals. He lives in Baltimore when not traveling the country on assignment.

Robb Scharetg has been hired by many of America’s leading ad agencies & design firms to create narrative based branding images for their clients for over 20 years. In the process he’s been to over 34 countries and 46 states. Robb was recently selected as one of Archive Magazine’s “Top 200 Advertising Photographers Worldwide for 2012/13”, and was also included in “Book Two – One Eyeland” – a book showcasing the work of some of the best Ad Photographers globally. Robb’s clients include Bank of America, Forbes, Lilly, and Sony. He is based out of Bethesda and San Francisco.

 Bronwen Latimer is a photography consultant based in Washington DC. For the past three years she has been advising AARP about photography for its website. She has been the Director of Photography at U.S. News & World Report and at National Geographic Adventure magazines and has served as picture editor at Time magazine and Sports Illustrated. She is also the author/editor of several photography books, published by National Geographic.

Bill Cutter is an advertising veteran, with over 30 years’ experience. He has spent the last 15 years in the DC metro area, and is currently VP, Associate Creative Director at Arnold DC. His past employers include August, Lang & Husak, Adworks, JWT Atlanta, Leo Burnett, and Doner. Bill’s work has been featured in Archive, Communication Arts, and Graphis. His client list has included Amtrak, Mazda, Miller High Life, Norfolk Southern, and Choice Hotels. Bill’s awards include an Obie, and this year has received an Addy and Effie for his work with Acela.

Susan Wetherby is a Photography Manager and Photo Producer at Discovery Communications with a degree in Broadcasting and Film from Boston University.  Having narrowly survived the dot-com bubble burst of 2000, she moved from a multi-media editing position with Discovery.com to the in-house ad agency of Discovery where she produces photo shoots along with researching and licensing stock.  She has been fortunate to work on exciting campaigns such as Discovery Channel’s Dirty Jobs and American Chopper.  And after 12 years, she still does not tire of looking at countless pictures of sharks for Shark Week.

Event Details

Monday, October 22

6:30pm – 9:00pm (program begins promptly at 7:00pm)

4-H National Conference Center

7100 Connecticut Avenue NW

Chevy Chase, MD 20815

Bus Route 1, 11, L8

 Free Parking is available on-site.



Online (until Oct. 22 at 5 pm) $15 / $25 / $10 (members / non-members / students)

 At the door – $25 / $35 / $15

Light appetizers and drinks will be available.

Click Here to Get Your Tickets Through Eventbrite!


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